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| 万科投资价值分析
摘要：从土地招拍挂制度出台以后，房地产行业逐渐成为我国经济构成的重要部分。人们投资意识的增强和生活水平的提高，让房地产经济在财政收入、投资选择、GDP等多方面影响着我国的经济发展。房地产行业的迅速发展加快了城市化的进程，房地产企业也成为了投资者选择的受欢迎的企业。在现在的经济形势下，投资价值分析对国民熟悉投资方向做出正确投资选择有着重要意义。在房地产行业红火的社会现状下，通过对其行业典型企业的投资价值分析，能加深投资者对所投资的企业的全面了解，也能帮助人们做出正确的投资取向。
本文以万科企业股份有限公司为分析对象，通过近年的行业信息和金融数据，从万科所处宏观环境、行业现状、财务指标、杜邦分析和部分证券分析等多方面分析万科企业股份有限公司的投资价值，并给予投资建议。
关键词：万科企业股份有限公司；投资价值；全面分析
Abstract: Since the introduction of land bidding, auction and listing system,the real estate industry has gradually become an important part of China's economy. With the enhancement of people's investment consciousness and the improvement of living standard, the real estate economy affects China's economic development in many aspects, such as GNP, fiscal revenue and investment choice.The rapid development of the real estate industry has accelerated the process of urbanization,and the real estate enterprises have become the popular enterprises for investors to choose. Under the current economic situation,the analysis of investment value is of great significance for citizens to be familiar with the investment direction and make the right investment choice. Under the current social situation of the booming real estate industry,the analysis of the investment value of typical enterprises in the industry can deepen the investors' comprehensive understanding of the invested enterprises and help people make the right investment orientation. This paper takes China Vanke Co.,Ltd.as the analysis object, analyzes its investment value from the aspects of macro environment,industry status, financial indicators,dupont analysis and some securities analysis through industry information and financial data in recent years, and gives investment suggestions.
Key words: China Vanke Co.,Ltd.; Investment value; comprehensive ana
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