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| 思念集团的盈利能力分析
摘 要
随着中国经济的崛起和国际化趋势日益明显，食品工业的发展面临着巨大的挑战。同行业的国内外竞争加剧，食品质量安全问题的潜在威胁，食品行业的跨界升级资源整合等，都要求食品行业必须重视科学战略的选择，结合当前大经济形势下的背景走国际化道路。当前越来越多的企业意识到制定国际化战略的重要性，并开始制定一系列措施带动企业走向国际化，但是在发展过程中遇到各种各样的风险，给企业发展带来致命打击。
企业的盈利分析能力十分的重要，债权人需要通过盈利状况分析来评估企业的偿债能力，来控制自己的财务风险；也是投资人判断该企业是否值得长期投资的重要依据。企业的盈利能力还是衡量企业经营状况的重要指标。企业的盈利能力往往是根据企业的财务报表分析，计算，评估出来的。财务报表分析往往能反映出企业的上一年度生产经营的总结，并为使用者为下一年度企业生产经营作出计划时提供重要参考。本次是对思念食品有限公司2017年、2018年、2019年度财务报表盈利能力分析。本文通过分析思念食品有限公司反映盈利能力的各项指标,评价该公司过去以及现在的经营成果、财务状况等盈利能力，了解该公司过去的经营业绩，衡量公司目前的财务状况并且预测公司未来的发展趋势，对企业的盈利能力可持续发展的理念树立具备主要的指导意义。
关键词：盈利能力；财务指标；财务报表；
Abstract
With the rise of China's economy and the increasingly obvious trend of internationalization, the development of the food industry is facing great challenges. The intensification of domestic and foreign competition in the same industry, the potential threat of food quality and safety problems,the cross-border upgrading of the food industry resources integration, etc., all require the food industry must pay attention to the choice of scientific strategy,combined with the background of the current big economic situation to take the road of internationalization. At present, more and more enterprises have realized the importance of developing internationalization strategy,and have begun to develop a series of measures to drive enterprises toward internationalization. However, they have encountered various risks in the process of development, which has brought fatal blows to the development of enterprises.
The ability of profit analysis of an enterprise is very important.Creditors need to evaluate the solvency of an enterprisethrough profit analysis to control their financial risks. It is also an important basis for investors to judgewhether the enterprise is worth long-term investment. The profitability of an enterprise is still an importantindicator to measure the operating status of an enterprise. The profitability of an enterprise is often based on the analysis, calculation and evaluation of its financial statements. The analysis of financial statements can often reflect the summary of the production and operation of an enterprise in the previous year,and provide an important reference for users to make plans for the production and operation of the next year. This is the profitability analysis of the 2017,2018 and 2019 financial statements of Yiran Crafts Co., Ltd.In this paper, through the analysis of pick up arts and crafts co., LTD., reflect the profitability of each index,evaluation of the company's operating results, past and present financial conditions such as profitability,the company operating performance in the past, measure a company's current financial situation and forecast the development trend of the future, to enterprise's profit ability of sustainable development concept to set up a major guiding significance.
Key words: Profitability; Financial indicators; Financial statements;
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