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| 关于老年人口服务行业分析
摘要
本次论文题目是关于老年人口服务行业的市场分析，主题围绕中国老年群体市场行业带来的现状与趋势和所面临的问题。根据国家统计局数据统计，2019年末中国60岁及以上的老年人口达到2.54亿。“十四五”期间，我国老年人口预计将突破3亿，人口也将从轻度老龄化迈入中度老龄化。我国老年人口的消费潜力将从4万亿增长到106万亿元左右，占GDP的比例将增长至33%，成为全球老龄产业市场潜力最大的国家。作为目前世界上唯一老年人口超过2亿的国家，中国“银发市场”蕴藏巨大潜力。
老龄金融、老龄科技、老龄智能穿戴、老龄饮食文化、老龄大健康产业以及其他衍生品，它们的服务对象均是老龄群体。随着人口老龄化进程的加快，养老服务已成为保障和改善民生工作的重要内容。“十三五”以来，为改善老年人生活环境，提升老年人生活质量，增强老年人幸福感、获得感，立足新发展阶段实际，切实采取有力措施，加大养老服务投入，养老服务方式更加多样化，切实满足了不同层次、不同群体老年人的养老服务需求，让老年人都能老有所养、老有所依、老有所乐、老有所安。
人口老龄化的巨大压力，考验着政府规划养老的能力。据统计，截至2008年底，中国有各类老年福利机构37623个，养老床位245万张，仅占60岁以上老年人口的1.5%，不仅低于发达国家5%—7%的比例，而且也低于一些发展中国家的2%—3%的水平。
尽管人们生活水平日益提高，但是在农村和城镇，老人们的消费重点有较大的区别。相对而言，农村的老年人依旧将消费集中在必需生活用品方面，不少刚从农村涌入城市的老人大多不会过于追求生活的高品质，所以若将老人市场产业布局在农村，还是非常不明智的。即便是城市，也要做好目标客户群体的分析。老年市场目前未来风光一片，有无限的创造可能性，关于如何好好的利用这块蛋糕，我认为应该谨慎的走好每一步。国家需做好相关的会议报告以及方案政策，既能发展老年产业链，也保障了老人群体的利益。
关键词：老年人；银发市场；养老服务
paper is about the elderly population service industry market analysis.The theme of China's elderly population market industry brought about the status quo and trends and the problems faced. China had 254 million people aged 60 and above at the end of 2019, according to the National Bureau of Statistics. During the 14th Five-Year Plan period,China's elderly population is expected to exceed 300 million, and the population will also step from mild aging to moderate aging. The consumption potential of China's elderly population will increase from 4 trillion yuan to about 106 trillion yuan, accounting for 33% of GDP,making China the country with the largest market potential of the aging industry in the world. As the only country in the world with more than 200 million elderlypeople, China's "silver hair market" contains huge potential.
Finance for the aged, technology for the aged, smart clothes for the aged,food culture for the aged, health industry for the aged and other derivatives, all of which serve the aged. With the acceleration of the population aging process,elderly care has become an important part of ensuring and improving people's livelihood.Since much starker choices-and graver consequences-in ", "to improve the elderly living environment,improve the elderly life quality, enhancing the elderly happiness and feeling,based on the new stage of development, to take effective measures,increasing the financial input in pension services,pension service way more diverse, practical and can meet the different levels, different groups of elderly endowment service needs, let the elderly can be raised, some old men and old old-aged's providing, LaoYouSuoAn.
The huge pressure of the aging population is testing theability of the government to plan for the elderly.
According to statistics, by the end of 2008,China had 37,623 welfare institutions for the elderly, with 2.45 million beds for the elderly, accounting for only 1.5 percent of the population over the age of 60,lower than the 5 to 7 percent in developed countries and 2 to 3 percent in some developing countries.
Although people's living standards are improving day by day,there are big differences in the consumption priorities of the elderly in the countryside and the cities.
Relatively speaking,the elderly in rural areas still focus their consumption on necessities for daily use. Many elderly people who have just flooded into citiesfrom rural areas are not too keen on high-quality life. Therefore, it is very unwise to distribute the elderly market industry in rural areas.
Even if it is a city,it is also necessary to do a good job in the analysis of target customer groups.
The elderly market has a bright future and unlimited creative possibilities.As for how to make good use of this cake, I think we should take every step carefully.
The state needs to do a good job in relevant meeting reports and program policies, which can not only develop the industry chain for theelderly, but also protect the interests of the elderly group.
关键词：老年人；银发市场；养老服务
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