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互联网时代下广州大学生小额理财

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互联网时代下广州大学生小额理财

摘要 本文将以互联网小额理财为研究背景,随着互联网财务管理的快速发展和互联网财务管理规模的不断扩大,大学生对投资理财的兴趣日益浓厚。因此本文将以调查问卷的分析方法从风险感知与偏好、消费和投资理念、理财兴趣和知识及外在原因等方面探讨其对大学生理财的影响,在现有研究的基础上,通过更进一步对于现状的了解,具体探索大学生理财的需求,并针对不同的群体提出对应的建议。而互联网理财是大学生小额理财的主要方式,本文也将以互联网理财为主,进行分析。

Abstract This paper will take Internet microfinance as the research background.With the rapid development of Internet financial management and the continuous expansion of Internet financial management scale,college students are increasingly interested in investment and financial management. Therefore, this paper will use the questionnaire analysis method to explore its impact oncollege students' financial management from the aspects of risk perception and preference,consumption and investment concept, financial interest and knowledge and external reasons. Based on the existing research,this paper explores the needs of college students' financial management and puts forward corresponding suggestions for different groups. Internet financial management is the main way of college students' small financial management.

Key words: Internet ; Financial Management ; College