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“一带一路”背景下广州会展业国际化发展研究

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“一带一路”背景下广州会展业国际化发展研究

摘要


在国家“一带一路”战略基础推进下,会展业成为重要的经贸合作平台, 广州作为沿海城市具有独特的地理位置优势。 在广州举办会展,结合“一带一路”的战略实施, 能够促进“一带一路”沿线国家之间的合作,从而奠定国家“一带一路”建设基础。 在经济全球化的背景下,国际会展业发展迅速, 其中广州会展业基于“一带一路”发展战略逐渐开拓国际化路径。 本文通过研究广州会展业国际化发展进程中存在的问题,寻找解决的对策和建议, 从而在“一带一路”经济背景下为广州会展业持续性发展提供参考依据。

关键词:“一带一路”; 广州会展业; 国际化发展


Abstract

Under the promotion of the national "One Belt One Road" strategy, the exhibition industry has become an important platform for economic and trade cooperation. As a coastal city, Guangzhou has a unique geographical advantage. Holding conventions and exhibitions in Guangzhou, combined with the implementation of the "Belt and Road" strategy, can promote cooperation among countries along the "Belt and Road", thereby laying the foundation for the country's "Belt and Road" construction. In the context of economic globalization, the international convention and exhibition industry is developing rapidly. Among them, the Guangzhou convention and exhibition industry is gradually opening up an international path based on the "Belt and Road" development strategy. This paper studies the problems in the international development of Guangzhou's convention and exhibition industry and seeks solutions and suggestions to provide a reference for the sustainable development of Guangzhou's convention and exhibition industry in the context of the "Belt and Road" economy.

Keywords: "One Belt One Road"; Guangzhou Convention and Exhibition Industry; International Development