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| 浅谈钟楼建筑装饰元素在西安旅游标志中的应用 摘要：浅谈钟楼建筑装饰元素在西安旅游标志中的应用，钟楼建于明洪武十七年（1384年）皇家标准建立的古建筑、至今已经有638年的历史，是一座古典宏伟的古建筑。钟楼作为西安的一个地标型建筑，是钟楼装饰元素来设计的西安旅游形象。更能体现西安的文化底蕴。通过前期的调研，钟楼的外形建筑整体是重檐三滴水的明代建筑风格。各层都具有古典优美的斗拱、藻井、木刻、彩绘等图案，是一座具有古色古香的宏伟建筑。古建筑的文化底蕴结合现代化城市的科技，形象鲜明、突出特点。及了解当代旅游走向趋势。制作VIS视觉识别手册，包括基础部分和应用部分、最重要的标志性视觉符号是结合钟楼建筑装饰元素所设计。通过制作的过程，了解到VIS的组成部分、标志设计所需要结合的元素，如何突出品牌的形象。制作VIS必须建立品牌自有的形象风格，让人记忆犹新。 Introduction to the clock tower building decorative elements in xi 'an tourism logo, the application of the clock tower is Ming hongwu seventeen years (1384), the royal standard set up ancient buildings, has been 638 years of history. The clock tower as a landmark building, xi 'an is the bell tower decorative elements to design of xi 'an tourism image. More can reflect the culture of xi 'an. Through the previous research, the shape of the clock tower construction as a whole is faced three drop of Ming dynasty architectural style. Each layer has a classical beautiful stone, design, pattern such as wood carving, coloured drawing or pattern, is a magnificent architecture with the antique. Ancient architectural culture combined with modern city science and technology, the image is bright, outstanding characteristics. And understanding of contemporary tourism to the trend. VIS visual identification manual, including the basic parts and application, the most important landmark is combined with the clock tower building decorative elements of visual symbols. Through the production process, understand the part of the VIS, signs needs the combination of design elements, how to highlight the brand image. VIS must establish the image of the brand has its own style, let a person remember.  |
