摘要：近年来，海尔集团在发展中增强了市场的整体竞争优势。企业想要可持续发展，就需要在确保企业的健康稳定运行下，不断提高综合竞争力，在特定的发展阶段实行多元化战略。否则，如果企业在发展研究阶段盲目地扩展其业务领域，技术教育资源，管理信息资源等，就无法与企业文化的核心业务共享和合理分配，这实际上稀释了高优质的企业生产经营风险资源管理，并使企业内部经营能力的发展变得非常被动，从而引发经营风险。因此，企业必须要依据自身实际发展情况，选取最为合适的发展战略，这样才能够进行经营风险的有效预防，实现更好的发展。

关键词：经营风险；海尔集团；风险防范

Analysis on the Risk of Company Management and its Prevention -- Haier Group

Abstract: in recent years，Haier Group has be seen from its development process that diversification strategy，as a business management strategy in different development stages of an enterprise，has certain two-sided characteristics. It is undeniable that through the implementation of diversification strategy，the enterprise optimizes the allocation of operation and development resourcesat the present stage，injects fresh blood into the core business areas of theenterprise，and improves the overall competitive advantage of the enterprise inthe market Only by implementing diversification strategy in a specific development stage can we promote the sustainable development of enterprises，ensure the healthy and stable operation of enterprises，and continuously improve the overall competitiveness of enterprises. On the contrary，if an enterprise expands its business field blindly at an untimely development stage， the market resources，technical resources and management resources related to diversified business fields can not be shared and reasonably allocated with the core business of the enterprise，which will virtually dilute the high-quality resources of the enterprise's operation and management，making the enterprise's operation and development become very passive，thus leading to operational risks. Therefore，enterprises must choose the most appropriate development strategy according to their own actual development situation，so as to effectively prevent business risks and achieve better development.

Key words: business risk; Haier Group; risk prevention