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| 腾讯公司财务风险管理问题及策略 摘 要 2008年金融危机后，中国许多企业的经济环境陷入困境，甚至面临生存危机。目前互联网企业盈利能力强，发展速度快，发展潜力大。因此，在财务风险管理中不可忽视。本文从财务风险管理的基本概念出发，论述了财务风险管理的概念、财务风险管理的内容和财务风险管理的理论。其次，介绍了腾讯公司的基本情况和财务状况，进一步分析了腾讯公司财务风险管理的现状，指出腾讯财公司务风险管理存在着资本结构不合理、资金周转缓慢、投资策略不合理等问题。最后，针对存在的问题，提出了优化资本结构、合理匹配债务结构、提高资产运营效率、合理配置资产、加强投资可行性分析、提高盈利水平等对策。通过对腾讯公司财务风险管理的分析，可以为腾讯公司的长远发展提供有效的参考，也可以为其他互联网公司提供合理的借鉴。 关键词：：腾讯公司；财务风险；财务风险管理 Abstract After the financial crisis in 2008,the economic environment of many Chinese enterprises is in trouble, even facing the crisis of survival. At present, Internet enterprises have high profitability, very high development speed and development potential. Therefore, financial risk management can not be ignored.In this paper, the basic concept of financial risk management as a starting point,discusses the concept of financial risk management, content and theory of financial risk management. Secondly, it introduces the basic situation and financial situation of Tencent company,further analyzes the current situation of financial risk management of Tencent company,and points out that there are some problems in the financial risk management of Tencentcompany, such as unreasonable capital structure, slow capital turnover and unreasonable investment strategy. Finally, according to the problems, the paper puts forward some countermeasures,such as optimizing the capital structure, reasonably matching the debt structure,improving the efficiency of asset operation, reasonably allocating assets,strengthening the feasibility analysis of investment, and improving the level of profitability. Through the analysis of Tencent's financial risk management,it can provide effective reference for Tencent's long-term development, and also provide reasonable reference for other Internet enterprises. Key words： Tencent company; financial risk; financial risk management |
