摘 要

近年来，网络视频的群众基础逐渐壮大，已成为千家万户必不可少的日常娱乐活动之一，像腾讯优酷爱奇艺等APP都拥有极大的使用量，在当下这个流量为王的网络环境中乘风破浪，拥有相当大的体量，但视频网站依然要面对来自同行业和跨行业的激烈竞争以及盈亏并存甚至亏损大于盈利的行业发展现状。这一行业的未来发展道路如何还是迷雾一片，网络视频公司急需找到自身问题所在，找到最契合的发展道路，提升自身的核心竞争力。

本文将以爱奇艺科技有限公司为例，采用杜邦分析法作为分析工具，以其2016-2020年的年报财务数据作为基础进行纵向分析，利用杜邦分析法分解计算销售净利率，总资产周转率，权益乘数等多个核心要素，从中探究爱奇艺科技有新公司的财务状况和盈利能力中的优势与不足，并提出相应的改进措施。

本文还将与腾讯视频，优酷视频等主要竞争者的财务数据进行横向比较，以求找到其核心竞争力，在行业大趋势中培养自身特有的经营模式与竞争优势。

关键词：上市公司；财务报表；财务分析；杜邦分析

Financial analysis of listed companies based on DuPont analysis -- Taking IQiYi Technology Co., Ltd.as an example

ABSTRACT

In recent years, the mass base of online video has gradually expanded,and it has become one of the indispensable daily entertainment activities for thousands of households. Apps such as Tencent Youku iqiyi have a great use.In the current network environment where traffic is king,they ride the wind and waves, and have a considerable volume. However, video websites still have to face fierce competition and profitand loss from the same industry and cross industry The current situationof the industry development is that the loss is greater than the profit. The future development path of this industry is still a fog.Network video companies need to find their own problems,find the most suitable development path, and improve their core competitiveness.

This paper will take iqiyi Technology Co., Ltd.as an example, use DuPont analysis method as an analysis tool,take its 2016-2020 annual report financial data as the basis for vertical analysis, use DuPont analysis method to decompose and calculate sales net interest rate, total asset turnover,equity multiplier and other core elements, to explore the advantages and disadvantages of iqiyi technology's new company's financial situation and profitability And the corresponding improvement measures are put forward.

This paper also compares the financial data of Tencent video,Youku video and other major competitors in order to find their core competitiveness and cultivate their own unique business model and competitive advantage in the industry trend.

Keywords：listed company financial statements financial analysis DuPont analysis