摘要：本文通过对国新健康股份公司为切入点，意在通过波特五力模型,文献研究,资料搜集,实地调研,问卷调查和访谈等方法描述进行产业分析，介绍该公司背景及简介，分析该公司竞争态势，提出提升公司竞争力的对策。

Abstract: Based on the "Porter's five forces model", literature research,data collection, on-the-spot investigation,questionnaire survey and interview,this paper introduces the company's background and brief introduction, analyzes the company's competitive situation, and puts forward countermeasures to enhance the company's competitiveness.