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| 跨境电商与企业创新能力分析 摘 要 随着社会经济的发展，交易模式多样化使得对外贸易方式不断转变，跨境电商日益成为国际贸易的重要组成部分。由于跨境电商的疾速成长，渐渐成为国际贸易中新的增长点。我国跨境电商规模日益壮大，市场领域不断扩大，在经济全球化的背景下，跨境电商企业要坚持走创新发展道路才能立于不败之地。本文分析了跨境电商与企业创新能力之间的关系，它们是相互促进，相互影响，共同发展的关系，并对提升跨境电商企业创新能力提出了建议。 关键词：跨境电商；创新能力；关系；建议 Abstract With the development of society and economy,the diversification of transaction means has led to the constant change of foreign trade modes, and cross-border e-commerce has increasingly become an important part of international trade.Due to the rapid growth of cross-border e-commerce,it has gradually become a new growth point in international trade. In the context of economic globalization,cross-border e-commerce enterprises should stick to the path of innovation and development in order to remain invincible. This paper analyzes the relationship between cross-border e-commerce and enterprises' innovation ability. They promote each other, influence each other and develop together,and puts forward suggestions to improve the innovation ability of cross-border e-commerce enterprises. Key words: Cross-border e-commerce; Innovation ability; Relationship; advice 目 录 - 2 - 内容摘要……………………………………………………………………………1 关 键 词……………………………………………………………………………1 Abstract……………………………………………………………………………1 Key words…………………………………………………………………………1 一、关于跨境电商………………………………………………………………3 （一）跨境电商的界定………………………………………………………………3 （二）跨境电商的发展现状…………………………………………………………3 二、企业创新能力…………………………………………………………………4 （一）企业创新能力的界定…………………………………………………………4 （二）企业创新能力的类型…………………………………………………………4 三、跨境电商对企业创新能力的影响………………………………………5 （一）跨境电商对企业创新能力提出了更高要求…………………………………5 （二）适应跨境电商的创新给企业带来的好处……………………………………6 四、提升企业创新能力促进跨境电商发展的建议…………………………6 （一）对于企业更好发展跨境电商的建议…………………………………………6 （二）企业创新能力的提升促进跨境电商发展……………………………………7 五、总结与展望……………………………………………………………………8 主要参考文献………………………………………………………………………9 致谢…………………………………………………………………………………10 |
