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| 十二生肖图形设计与应用研究 摘 要：十二生肖在图形设计方面的应用，近年来一直是视觉传达专业领域研究的重点。十二生肖对于图形设计来说具有重要的影响力。首先，对传统生肖的基本内容进行分析，并对十二生肖的艺术特征进行阐述。其次对十二生肖传统图形形式种类分析，主要对生肖脸谱、剪纸、皮影、刺绣的色彩造型进行分析，通过化繁为简、夸张变形、文字变形、异形同构、元素替代、聚集图形的创新表现形式对生肖元素进行再设计。然后对生肖图形在各个领域的运用进行分析，主要从邮票设计、包装设计、广告设计、工艺品设计、饰品设计等领域分析。最后对自己设计的生肖图形做出具体的设计分析，通过创作思路、创作过程、创作结果进行分析，并对十二生肖图形设计研究进行总结。十二生肖与图形设计相结合，能够不断推动其在图形设计中的应用，从而更好地促进我国图形设计多元化的发展。 关键词：应用；十二生肖；图形设计 Research on Graphic Design and Application of Zodiac Abstract: the application of Chinese zodiac in graphic design has been the focus of research in the field of visual communication in recent years. The zodiac has an important influence on graphic design.First of all, it analyzes the basic content of the traditional Chinese zodiac, and expounds the artistic characteristics of the twelve Chinese zodiac. Secondly, it analyzes the types of traditional Chinese Zodiac graphic forms,mainly analyzes the color modeling of Chinese Zodiac facial makeup,paper-cut, shadow play and embroidery,and redesigns the elements of Chinese Zodiac through the innovative forms of simplifying, exaggerating deformation, text deformation, heteromorphic isomorphism, element substitution and gathering graphics. Then it analyzes the use of the zodiac graphics in various fields,mainly from the stamp design, packaging design, advertising design, handicraft design, jewelry design and other fields. Finally, the author makes a specific design analysis of the zodiac graphics, analyzes the creative ideas,creative process and creative results, and summarizes the research on the design of the zodiac graphics. The combination of Chinese zodiac and graphic design can continuously promote its application in graphic design,so as to better promote the diversified development of graphic design in China. Key words: application; zodiac; graphic design |
