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| 《中国消防》微博的消防传播分析 摘要 消防安全关乎着人们的生命财产安全，也维护着社会的和谐与稳定。加强消防宣传工作有助于提高人们的消防意识，防患于未然，能帮助人们了解消防工作的重要性与危险性。近年来，新媒体行业快速的发展，微博平台更是拥有大量的活跃用户，《中国消防》微博利用微博平台展开消防宣传工作。通过丰富的宣传形式，深化宣传内容，创新宣传理念以及加强队伍建设，及时准确地报道消防新闻，丰富详实的传播消防安全知识，积极广泛地与受众展开交流，富有针对性的提供宣传服务，让广大群众对消防知识和消防员群体有了更加深刻的认识与了解。 关键词：消防政务微博；消防宣传；@中国消防；消防矩阵 Fire Communication Analysis of China Fire Protection micro-blog Abstract Fire safety is related to people's life and property safety, but also maintains social harmony and stability. Strengthening fire prevention propaganda is helpful to improve people's awareness of fireprevention and to help people understand the importance and danger of fire fighting work. In recent years, with the rapid development of the new media industry, the micro-blog platform has a large number of active users. Through rich forms of propaganda, deepening propaganda content,innovating propaganda ideas and strengthening team building,timely and accurate reporting of fire fighting news,enriching and detailed dissemination of fire safetyknowledge, actively and extensively communicating with the audience, Provide targeted publicity services, so that the masses have a deeper understanding of fire knowledge and firefighters. Key words: fire government micro-blog; fire publicity ;@ china fire control; fire matrix |
