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| 《天津味儿》短视频的设计与制作
摘 要
随着互联网的高速发展，移动智能终端得到普及，各类新兴行业迅速崛起，作为硬件发展和时代进步的产物，短视频的出现让人们有了新的观看体验，并且不断渗透进大家的生活中。短视频行业是一个涉及时尚、情感、教育、美妆、美食等多个行业的视频类型，短短几年时间就发展壮大并占领了巨大的市场份额。为了进一步满足观众的多样化需求，把短视频更进一步细分。创美食类短视频作为短视频领域的一个重要分支，凭借其独有的魅力在短视频热潮中占领一席之地。
作品一共分为七个短视频，每个短视频时长大概在30秒到1分钟不等，分别介绍天津特色美食，围绕“今天吃什么”这个主题展开。视频通过手机进行拍摄，主要以第一人称视角，跟随镜头了解美食文化，同时也会有第三人称的镜头穿插进去。素材拍摄是在天津老居民区的附近，更地道的体现出天津文化。后期的剪辑制作和特效主要通过Adobe After Effects、剪映来完成的。
关键词：短视频；美食；Adobe After Effects；天津
Design and production of short video of "Tianjin Taste"
Abstract
With the rapid development of the Internet,mobile smart terminals have become popular, and various emerging industries have risen rapidly. As a product of hardware development and the progress of the times,the emergence of short videos has allowed people to have a new viewing experience and continue to penetrate into everyone’s lives. The short video industry is a video type involving many industries such as fashion, emotion, education, beauty, food, etc. It has grown and occupied a huge market share in just a few years.In order to further meet the diverse needs of the audience, short videos are further subdivided.As an important branch of the short video field,creating short videos of gourmet food has taken a place in the short video boom with its unique charm.
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