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| 媒介融合背景下文化类电视节目同名图书出版研究——以《朗读者》为例 摘要：电视节目同名图书是电视和图书在媒介融合背景下互补形成的文化产品,深受出版社的追捧和读者的喜爱。这一类图书的出版工作和目前我国图书出版市场上的其他类型图书不太相同，因此研究此类图书的出版现象对于出版市场的多样化有着非常重要的意义。本文从我国文化类电视节目同名图书的发展历程入手，以电视节目同名图书《朗读者》为主要研究对象，通过分析图书《朗读者》在媒介融合环境下利用新媒体技术实现的内容开发、阅读维度、宣传营销等方面的创新，进一步挖掘电视节目同名图书出版的启示，从而推动同类书在图书市场的持续健康发展。 关键词：图书出版；文化类电视节目同名图书；朗读者 Abstract:The book of the same name of the TV program is the complementary product of the twofusion media of book and TV, which is highly sought after by the publishers and the readers.The publishing work of this kind of book is different from other types of books in China's book publishing market at present. Therefore, it’s of great significance to study the publishing phenomenon of this kind of books for the diversification of the publishing market.This article, starting with the development of China's culture of television book with the same, takes the book of the same name of the TV program The Reader as the main research object. By analyzing the publishing innovation of using the content of the new media technology development, reading dimensions, marketing innovation of the book of The Reader in media convergence environment , this article further excavates cultural kind of TV program of the same name book of revelation, and promotes the sustained and healthy development of the same book in the book market. Key words: Book publishing; TV program book of the same name; The Reader. |
