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| 媒介融合背景下新闻直播模式分析 摘 要 2016年是“网络直播元年”，网络直播快速发展的同时，也伴随着种种乱象。国家网信办2016年11月4日，发布了《互联网直播服务管理规定》，希望能够加强互联网直播规范管理，促进其健康有序地发展。直播被称为“最后一块草根之地”，亟待我们认真探究。 随着媒介技术演进和传播技术的发展，媒介形态发生巨大变革。互联网直播领域的发展给传统媒体新闻报道方式拓展带来了新的契机，将传统新闻报道与网络直播进行结合是传统媒体在媒介融合背景下对新闻报道形式变革的一次全新尝试。围绕网络新闻直播产生的背景、特点以及存在问题，探究网络新闻直播的发展策略及方向，对未来新闻媒介产业模式突破具有重要意义。 关键词：媒介融合；新闻直播；直播模式 Abstract 2016 is the "first year of network live broadcasting". With the rapid development of network live broadcasting, there are also various chaotic phenomena. On November 4, 2016, the cyberspace administration of China (cac) issued the regulations on the management of Internet live broadcasting services, hoping to strengthen the standardized management of Internet live broadcasting and promote its healthy and orderly development. Live broadcasting is called "the last piece of grass root land", which requires us to seriously explore. With the evolution of media technology and the development of communication technology, media form has undergone great changes. The development of Internet live broadcasting has brought new opportunities for the expansion of traditional media's news reporting methods. The combination of traditional news reporting and network live broadcasting is a new attempt of traditional media to change the form of news reporting under the background of media convergence. Based on the background, characteristics and existing problems of network news live broadcasting, it is of great significance to explore the development strategy and direction of network news live broadcasting for the breakthrough of future news media industry model. Key words: Media convergence; Live news; A live model 目 录 摘 要I AbstractII 一、前言1 （一）本研究的目的意义1 （二）国内外文献综述1 （三）本研究的主要内容2 二、媒介融合与新闻直播概述2 （一）媒介融合的概念2 （二）媒介融合背景下新闻直播的现状3 三、媒介融合背景下新闻直播模式的创新4 （一）播出平台变化4 （二）新闻现场与受众接近化5 （三）直播手段的创新化5 （四）媒介融合背景下新闻直播的模式6 四、媒介融合背景下新闻直播模式的思考7 （一）媒介融合背景下新闻直播模式所存在的问题7 （二）媒介融合背景下新闻直播模式发展的前景8 五、结论10 参考文献11 |
