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| 湖州师范学院普通大学生体育消费调查研究 摘要：近年来，随着我国社会经济的不断发展，全民健身热潮的不断涌现，人们健身意识的不断提高，体育消费成为了现代生活消费的一个不可或缺的部分。从湖州师范学院普通大学生对体育的认识及现阶段的体育消费现状、动机、规律等特点出发，引导大学生合理地进行体育消费，树立大学生健康的体育消费观念。本文采用文献资料法、问卷调查法和数理统计法对湖州师范学院普通大学生的体育消费情况进行研究。研究结果表明，湖州师范学院的普通大学生的体育及体育消费的意识较高但体育消费水平整体较低。影响湖州师范学院普通大学生的体育消费的因素有：经济、品牌、需求等，为此，针对湖州师范学院的普通大学生体育消费特点，提出了若干点意见，以供参考。 关键词：湖州师范学院，普通大学生，体育消费 Abstract：In recent years, with the continuous development of China's social economy,the upsurge of national fitness and the continuous improvement of people's fitnessawareness, sports consumption has become an indispensable part of modern life consumption. Based on Huzhou Normal College Students' understanding of sports and the current situation, motivation and law of sports consumption,this paper aims to guide college students to make reasonable sports consumption and establish a healthy concept of sports consumption. This paper uses the methods of literature,questionnaire and mathematical statistics to study the sports consumption of ordinary college students in Huzhou Normal University. The results show that the average college students in Huzhou Normal University have higher awareness of sports and sports consumption, but the overall level of sports consumption is low. The factors that affect the sports consumption of ordinary college students in Huzhou Normal University are: economy, brand, demand, etc. Key words: Huzhou Normal University, ordinary college students, sports consumption |
