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| 地方文化融入校园文化品牌的策略研究 摘 要 随着我国对于文化建设发展的不断重视与推进，满怀对中国梦宏伟蓝图的奋斗目标和对建设社会主义文化强国的美好憧憬，提出校园文化建设是发展的重要方向，把高校作为文化建设的着力点，是校园文化品牌建设的重要推动力。随着经济的发展,校园文化品牌建设越来越受到重视，为了推动其迅速发展，作为新时期的建设者和接班人应从自身做起，试图丰富和发展身边校园文化建设的特点和优势，与地方特色文化相互融合，通过开展各式各样的校园活动，制定利于校园文化发展的方针政策，推动地方文化融入校园，为地域文化的传播创造条件，使之既建设了特色的校园文化品牌又传承和发扬地方优秀的传统文化，同时也加强了学生对社会主义核心价值观的深刻把握，同时突出校园文化品牌的育人功能，对高校稳固发展起到了至关重要的作用。 关键词：校园文化品牌；地方文化；功能定位；品牌建设 ABSTRACT With the continuous attention and promotion of cultural construction in our country, full of the goal of the grand blueprint of Chinese Dream and the beautiful vision of building a socialist cultural power, it is put forward that campus culture construction is an important direction of development. With the development of economy, the brand building of campus culture has been paid more and more attention. In order to promote its rapid development, as builders and successors of the new period, we should start from ourselves, try to enrich and develop the characteristics and advantages of campus culture construction and integrate with local culture. By carrying out all kinds of campus activities, we should formulate principles and policies conducive to the development of campus culture, promote the integration of local culture into the campus, create conditions for the dissemination of regional culture, make it not only build the characteristic campus culture brand, but also inherit and carry forward the excellent local traditional culture, and strengthen the students' profound grasp of the socialist core values, Highlighting the educational function of campus culture brand plays a vital role in the steady development of colleges and universities. Key words：Campus Culture Brand；Local Culture；Functional localization；Brand Building 目 录 第1章 校园文化品牌的概况1 1.1 校园文化品牌的含义1 1.2 校园文化品牌应具备的特点1 1.2.1与时俱进、开拓创新1 1.2.2独具特色、开展实践2 1.3 校园文化品牌的功能定位2 1.3.1育人功能2 1.3.2导向和示范作用2 1.3.3整合资源，明确定位3 第2章 校园文化品牌建设的意义3 2.1 有利于培养和践行社会主义核心价值观3 2.2有利于传承和弘扬中华传统文化4 第3章 推动地方文化融入校园文化品牌建设的途径4 3.1校园环境建设下的地方文化4 3.2开展具有地方文化特色的校园文化活动5 3.3加强德育教育的思想熏陶5 第4章 结合地方文化特色打造校园文化品牌--以唐山师范学院为例6 4.1体现大钊精神的校园文化品牌6 4.2冀东三支花文化下的校园文化品牌7 4.3体现抗震精神的校园文化品牌7 结论8 参考文献9 致谢10 |
