摘要：在国家宏观政策与资本的有力支持下, 我国冰雪旅游消费市场发展很快,冰雪体育消费市场逐步扩大。无锡融创文旅城成为无锡首个把冰雪体育项目与旅游产业结合的企业。本文对无锡冰雪旅游消费的整体现状和冰雪旅游消费者的基本情况、消费特征、影响因素等方面进行分析和研究，提出促进无锡冰雪旅游的发展的具体策略。

关键词：无锡冰雪旅游；消费行为；对策研究

Study on the consumption of Wuxi ice snow tourism

Abstract: With the strong support of national macro policy and capital,China's ice and snow tourism consumption market has developed rapidly,and the ice and snow sports consumption market has gradually expanded. Wuxi rongchuang cultural tourism city has become the first enterprise in Wuxi to combine ice and snow sports with tourism industry. This paper analyzes and studies the overall situation of ice and snow tourismconsumption in Wuxi and the basic situation,consumption characteristics and influencingfactors of ice and snow tourism consumers, and puts forward specific strategies to promote the development of ice and snow tourism in Wuxi。

Key words: Wuxi ice and snow tourism; consumption behavior; countermeasures