摘要：为进一步提升孔孟文化旅游区形象，继续传承优秀儒家文化，提升孔孟旅游区的知名度，在对孔孟旅游区调研现状的基础上，分析孔孟旅游区目前还存在文旅融合深度不够、产业结构不合理、创新能力不足等问题，提出了深化文旅改革、完善产业结构、开发精品旅游、注重多元化发展等建议，明确了孔孟化旅游区的发展目标。

关键词：孔孟文化旅游区；发展对策；文旅融合

Abstract: n order to further enhance the image of Confucius and Mencius cultural tourism area,continue to inherit excellent Confucian culture,and enhance the popularity of Confucius and Mencius tourism area,based on the investigation of the current situation of Confucius and Mencius tourism area, this paper analyzes the existing problems in Confucius and Mencius tourism area, such as insufficient integration of culture and tourism, unreasonable industrial structure, and insufficient innovation ability. Suggestions are put forward to deepen the reform of cultural tourism,improve the industrial structure, develop high-quality tourism,pay attention to diversified development and so on, and the development goals of Confucius and Mencification tourism area are defined.

Key words: Kongmeng cultural tourism area,development countermeasures, cultural tourism integration