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| 遵义苟坝村乡村旅游营销策略分析 摘要：随着经济飞速发展，人们对生活的需求也不断发展增加，促使旅游行业近几年来受到越来越多消费者青睐，推动了各个地区旅游景区经济蓬勃发展，遵义苟坝村抓住机遇，深入挖掘自身独特的革命文化资源促进乡村旅游发展，带动了乡村产业的发展。本文以遵义苟坝村旅游景区作为研究对象，结合市场营销的相关理论和知识，对遵义苟坝村乡村旅游市场营销现状进行分析，找出景区存在的问题，提出营销对策，促进遵义苟坝村乡村旅游的发展，从而带动当地经济发展。 关键词：乡村旅游；营销策略；市场营销；SWOT分析 Abstract:With the rapid economic development,the development of people's life demand is increasing, prompting the travel industry in recent years by more and more consumers,promoted the scenic spots in the various economic booming development, seize the opportunity, if zunyi dam village dig their own unique revolutionary cultural resources to promote rural tourism development, promote the development of rural industry. This paper takes the tourist spot of Zunyi Gouba Village as the research object,and combines relevant theories and knowledge of marketing to analyze the currentsituation of rural tourism marketing of Zunyi Gouba Village,find out the existing problems of the scenic spot,and put forward marketing countermeasures to promote the development of rural tourism of Zunyi Gouba Village, so as to drive the development of local economy. Key words: Rural tourism; Marketing strategy; Marketing；SWOT analysis |
