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| 浅析文化传媒行业上市公司财务能力及其影响—以完美世界为例
摘 要
文化传媒业是一种以文化创造为主要资源的新兴文化产业。它需要在文化传承，发展和传播的基础上探索文化产品的经济作用。“文化强国”的概念在2011年中共第十七届中央委员会第六次会议首次被提出。近年来，中国文化政策的不断深化标志着文化传媒产业快速发展的正式开始。
本文以文化传媒行业为主要研究对象，以完美世界有限公司为研究样本，截取完美世界2014-2019年报告数据，企业的重大事项公告和其他相关资料，在此基础上结合对应时期内文化传媒行业的行业平均数据，从公司的偿债、营运、盈利和发展四个能力进行了剖析，并针对完美世界公司的应付账款、营业成本以及影视业务等方面提出相关意见和建议。希望帮助更多的投资者了解我国文化传媒行业上市公司具体发展情况，为文化传媒行业提供有益的参考意义。
关键词：完美世界；财务报表；财务分析
was first proposed at the Sixth Session of the SeventeenthCentral Committee of the Communist Party of China in 2011. In recent years, the continuous deepening of China's cultural policy has marked the official beginning of the rapid development of the cultural media industry.
This article takes the cultural media industry asthe main research object, takes Perfect World Co., Ltd.as the research sample, intercepts the 2014-2019 report data of Perfect World, the company's major event announcements and other related materials,and combines the cultural media industry in the corresponding period on this basis. The industry average data of the company analyzed the four capabilities of the company's debtrepayment, operation, profitability and development,and put forward relevant opinions and suggestions on Perfect World's accounts payable, operating costs, and film and television business. I hope to help more investors understand the specific development of listed companies in my country's cultural media industry and provide useful reference for the cultural media industry.
Key words: Perfect World；Financial statements；Financial analysis
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