| 以下仅列出文章摘要、提纲简介，如需获取全文阅读权限，或原创定制、长期合作，请随时联系。 微信QQ:312050216 |
 |
 |
| 电商行业财务报表分析-以A公司为例
摘要：互联网和智能手机的普及推动了电子商务行业的快速发展，网购逐渐渗透到人们生活的点点滴滴。我国电商行业经历了二十多年的迅猛发展，成为了全球最大网络市场。在阿里巴巴，天猫，京东等传统商务平台占据市场的局面下，一众创新型社交电商另辟蹊径，冲出重围。A公司是国内某新兴社交电商平台，淘宝和京东用了十几年的时间成为电商巨头，而A公司仅用了三年，就跻身于我国国内第三电商平台。其出众成绩赋予了对其进行研究的现实意义。本文运用哈佛分析框架对A公司进行财务报表分析，包括战略分析(SWOT分析)，会计分析（资产负债表分析，利润表分析和现金流量表分析），财务分析（偿债能力分析，盈利能力分析和营运能力分析），对公司未来发展做出前景预测。最后总结A公司目前发展过程中的问题，并根据这些问题提出相应建议。希望这些建议可以对A公司有所帮助，同时也能为其他零售电商企业提供一些参考。
关键词：电商行业；哈佛分析框架；财务报表分析 ；A公司
Abstract: The popularity of the Internet and smart phones has promoted the rapid development of the e-commerce industry, and online shopping has gradually penetrated every bit of people's lives. my country's e-commerce industry has experienced rapid development formore than two decades and has become the world's largest online market. With traditional business platforms such as Alibaba, Tmall and JD.com occupying the market,a number of innovative social e-commerce companies have broken out of the siege. Company A is an emerging social e-commerce platform in China.Taobao and JD have become e-commerce giants in more than ten years,while Company A has become the third domestic e-commerce platform in my country in only three years. His outstanding achievements give practical significance to his research.This article uses the Harvard analysis framework to analyze the financial statements of A company, including strategic analysis (SWOT analysis),accounting analysis (balance sheet quality analysis,profit statement analysis and cash flow statement analysis), financial analysis (solvency analysis) , Analysis of profitability and analysis of operating capacity), and make prospects for the company’s future development. Finally, summarize the problems in the current development process of A company, and put forward corresponding suggestions based on these problems. I hope these suggestions can be helpful to Company A,and can also provide some references for other retail e-commerce companies.
Keywords: E-commerce industry;Harvard analysis framework; Financial statement analysis; A company
|
