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| 贵人鸟公司财务战略案例研究 中文摘要 目前，经济环境的变化和行业之间激烈的竞争，对于很多企业，特别是行业存在很大竞争力的企业，必须要开始重视其财务战略。因为，财务战略不仅是企业财务战略的一部分，而且也是企业占领市场和实现转型的重要战略。如果财务战略运用恰当，将会对企业的持续价值创造产生重大影响。近年来，我国经济发展发生了变化，中速、持续增长的经济方式逐步替代了高速、平稳增长的方式，比较容易感觉到的变化是社会大众的消费理念和消费方式。在新经济时代下，面对经济放缓和消费转型带来的压力，对于运动鞋服行业来说，怎样提高企业的竞争力，确保企业可持续创造价值，是财务战略研究最主要研究和解决的问题。 本文以贵人鸟公司为主要研究对象，首先对贵人鸟公司2016年至 2019年间的基础财务数据进行分析，其次对贵人鸟财务公司财务战略进行分析研究，通过财务分析找出该企业财务战略的缺陷和需要改进的地方。最后，为贵人鸟公司的财务战略提出一些具体的建议。希望本文所做的分析能够为贵人鸟公司的财务战略制定提供一些建设性意见，使其能够更好地服务于企业总体的战略目标，以实现贵人鸟公司综合实力的提升。 Abstract At present, changes in the economic environment and fierce competition between industries must begin to pay attention to their financial strategies for many companies, especially those with high competitiveness in the industry. Because the financial strategy is not only a part of the corporate financial strategy,but also an important strategy for the enterprise to occupy the market and achieve transformation. If the financial strategy is used properly,it will have a significant impact on the company's continued value creation. In recent years, my country’s economic development has undergone changes.The medium-speed and sustained growth economic mode hasgradually replaced the high-speed and steady growth mode. The changes that are relatively easy to feel are the consumption concepts and consumption patterns of the general public. In the new economic era, facing the pressure brought by the economic slowdown andconsumption transformation, for the sports shoes and apparel industry,how to improve the competitiveness of enterprises and ensure that enterprises create sustainable value is the most important research and solution for financial strategy research. The problem. This article takes Guirenniao Company as the main research object.First, it analyzes the basic financial data of Guirenniao Company from 2016 to 2019,and then analyzes and studies the financial strategy of Guirenniao Finance Company,and finds out the defects of the company’s financial strategy and needs improvement through financial analysis. The place.Finally, some specific suggestions are put forward for Guirenniao's financial strategy.It is hoped that the analysis made in this article can provide some constructive suggestions forGuirenniao's financial strategy formulation,so that it can better serve the overall strategic goals of the company, so as to achieve the improvement of Guirenniao's comprehensive strength. [Keywords] Guirenniao Company; financial analysis; financial strategy |
