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| 伊利股份有限公司盈利能力分析 摘要：随着市场经济体制的逐步完善，企业之间的竞争也越发激烈。企业的核心竞争力的强弱与企业盈利能力有着直接的关系，盈利能力如何不仅是投资人非常重视的，同时也是企业管理者需要了解和掌握的。因此，采取各种有效措施不断提高企业的盈利能力已经成为当前企业需要认真面对的问题。另外，了解和掌握企业的盈利能力还是企业制定战略决策的重要依据，要对本企业的盈利能力进行分析，以便为正确决策提供依据。不仅如此，盈利能力还是保证投资人能够获得最大投资收益的重要评估方法。本文以内蒙古伊利实业集团股份有限公司（以下简称：伊利股份）为研究对象，对该企业的盈利能力展开分析通过对这方面数据的分析，找出该企业在管理中存在的问题，针对问题采用比较分析法和趋势分析方法找出出现问题的原因或者影响盈利水平提高的主要因素。最后提出针对性的对策建议，为伊利股份盈利能力的提升做出应有的贡献。 （Abstract）( with the gradual improvement of the market economy system, competition among enterprises has become increasingly fierce. Enterprise's core competitive strength and profitability has a direct relationship, profitability is not only attaches great importance to the investors, but also to business managers need to understand and master. Therefore, take all kinds of effective measures to improve the profitability of the enterprise has become the enterprises need to address the problem seriously. In addition, understanding and knowledge of the profitability of the enterprise is an important basis for making strategic decisions, to analyze the profitability of the enterprise, in order to provide the basis for correct decision-making. Not only that, but profitability is important to guarantee investors can get the most return on investment evaluation. In this paper, Inner Mongolia yili industrial group company limited (hereinafter: the YIG) study, analysis on the profitability of the business through the analysis of the data, identify existing problems in the management of the enterprise, using comparative analysis and trend analysis method to identify the cause of the problem or the main factors affecting profitability increase. Finally put forward suggestions for Erie shares improve profitability and make due contributions. ) 关键词：伊利股份 盈利能力 竞争力 （Keywords）:( Queen shares profitability competitive edge)
目 录
1 相关理论概述 1
1.1 盈利能力定义 1
1.2盈利能力分析的常用方法 1
2 伊利股份的盈利能力指标体系分析 2
2.1 公司简介 2
2. 2资产经营盈利能力分析 2
2.3商品经营盈利能力分析 3
2.4资本经营盈利能力分析 3
3 伊利股份有限公司盈利能力不足原因分析 4
3.1 内部管理问题 4
3.2 新品推出缓慢，市场营销有待加强 5
3.3 企业资产利用效率低 5
4 提高伊利股份盈利能力的措施 6
4.1 完善企业内部管理，加大成本控制 6
4.2 加快新品研发与投放，加大市场营销力度 6
4.3 充分发挥资产盈利作用 7
结语 7
致 谢 9
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