摘要

网络流行语作为新兴的网络语言，逐渐被大家熟知并使用，在亚文化领域下，网络流行语的传播有着独特的特征，本文试图分析网络流行语传播中的受众接受心理。本文主要包括五个部分，第一部分介绍了论文的研究背景和研究意义；第二部分介绍了网络流行语的概念、特征以及发展趋势；第三部分从受众接受心理层面分析受众在网络流行语信息接受时的心理特点；第四部分从传播学的使用与满足理论角度来进行网络流行语受众动因的归纳；最后一部分讲述了一些对网络流行语的思考。通过本文从受众心理层民对网络流行语的分析，有利于确定未来网络流行语的发展趋势和监管态势。

关键词：网络流行语；亚文化；受众心理；使用与满足理论

Abstract

As an emerging network language, network buzzwords are gradually known and used by people.In the subculture field, the transmission of network buzzwords has unique characteristics.This paper attempts to analyze the reception psychologyof the audience in the transmission of network buzzwords. This paper mainly includes five parts.The first part introduces the research background and significance of the paper.The second part introduces the concept,characteristics and development trend of network buzzwords. The third part analyzes the psychological characteristics of the audience when they receive the information of the network catchwords from the psychological aspect of the audience. The fourth part summarizes the audience motivation of network buzzwordsfrom the perspective of the use and satisfaction theory of communication. The last part is about some thoughts on the network buzzwords.Through the analysis of the network buzzwords from the psychologicallevel of the audience, it is helpful to determine the development trend and regulatory situation of the future network buzzwords.

Key words: network buzzwords; Subculture.Audience psychology; Use and gratification theory