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| 海南省旅游服务出口贸易现状与国际竞争力探析 摘要：改革开放以来，伴随着海南建省和经济特区的创办，海南旅游业开始了迅猛发展。经过几十年的发展，海南的旅游业取得了丰硕的成果，旅游业也初具规模，游客也从国内游客发展为国际游客，并且国际游客数量激增，旅游服务贸易额逐年增加。但多年来，海南旅游服务贸易的问题依然存在，比如，旅游服务贸易内部结构不佳、综合竞争力不强、发展重点不明确等。在2018年4月，海南被批准设立自由贸易试验区，此后旅游服务贸易具有了更高的战略地位。不过，海南省旅游服务贸易竞争力水平如何还不甚清楚。本文首先通过收集海南旅游服务贸易数据统计、旅游服务贸易竞争力评价等相关文献，并在汇总和分析的基础上借助SWOT分析，对海南省旅游服务出口贸易现状与国际竞争力进行探析，同时提出对海南省提升旅游服务出口贸易国际竞争力的对策与意见。 关键词：海南旅游；服务贸易；竞争力 Analysis on Status Quo and International Competitivenessof Tourism Service Export Trade in Hainan Province Abstract: Since the reform and opening up,with the establishment of Hainan Province and special economic zone, Hainan tourism has started to develop rapidly. After decades of development,Hainan tourism has achieved fruitful results, tourism has also begun to take shape. Tourists have also developed from domestic tourists to international tourists, and the number of international tourists has increased,and the trade volume of tourism services has increased year by year. However, for many years,there are still problemsin Hainan tourism service trade, such as the poor internal structure of tourism service trade, weak comprehensive competitiveness and unclear development focus. Hainan was approved to establish a pilot Free Trade Zone in April 2018,and tourism service trade has a higher strategic position since then. However, it is not clear how competitive the tourism service trade in Hainan Province is.This paper first collects the data statistics of Hainan tourism service trade,the evaluation of tourism service trade competitiveness,and analyzes the current situation and international competitiveness of tourism service export trade in Hainan Province by SWOT analysis on the basis of summary and analysis, and puts forward countermeasures and suggestions on improving the international competitiveness of tourism service export trade in Hainan Province. Key words: Hainan tourism; Trade in services; competitiveness |
