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| 中国传统色彩在现代中药代茶饮包装 中的应用浅析 -以《十二时辰养生法》为例
摘 要：在多元文化不断融合的时代背下，消费观念的改变使消费者、设计者和生产者更 加注重商品包装设计的传达性，包装设计作为一种视觉载体，具有一定的表现形式和信息传达的功能。本课题结合当今中药茶养生流行的消费需求,分析总结中药代茶饮包装的现状和存在的问题，将中国传统色彩引入药茶包装设计并做其实践应用,使药茶包装设计更加严谨化、系统化和科学化。现代药茶包装设计一方面继承了传统中医药包装的风格特点,同时也吸取了西药包装的优秀点,极大的表现出传统与现代相结合的特点。
关键词：中国传统色彩；中药代茶 ；茶包装设计 ；应用浅析
ABSTRACT
In the era of multicultural integration, the change of consumption concept makes consumers, designers and producers pay more attention to the communication of commodity packaging design. As a visual carrier, packaging design has a certain form of expression and the function of information transmission.This topic unifies now the traditional Chinese medicine tea health care to be in vogue the expense demand, the analysis summarizes the traditional Chinese medicine to drink on behalf of the tea packing the present situation and the existence question, introduces the Chinese traditional color to the medicinal tea packing design and makes its practice application, causes the medicinal tea packing design to be more rigorous, systematized and scientific. On the one hand, the packaging design of modern medicinal tea inherits the style and characteristics of traditional Chinese medicine packaging, but also absorbs the advantages of Western medicine packaging, showing the characteristics of the combination of tradition and modern.
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