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| 字体设计的趣味性视觉表达——以90年代玩具字体设计为例 [摘要] 在消费趋势逐渐偏向于生活情趣与精神消费的今天，人们的的审美需求也变得更加多样化。本文试图通过对“90年代玩具”进行相关字体设计，来完成字体设计的趣味性探讨，发掘多种视觉表达形式的可能性。在阐述字体设计趣味性设计方法以及表现方式之后，分析趣味字体设计在平面在的运用，从而得出趣味性字体设计是平面设计的必然发展趋势之一。 [关键词]：字体设计，趣味性设计，90年代玩具设计 Abstract In today's consumption trend is gradually biased towards life interest and spiritual consumption, people’s aesthetic needs have become more diversified. This paper tries to explore the possibility of various visual expression forms through the important role of interesting font design in graphic design. After expounding the interesting design method and expression way of font design, it is concluded that interesting font design is one of the inevitable trends of graphic design. The aim is to find out the rules of visual communication in interesting font design, and to design a font with strong visual impact and accurate visual information transmission. Key words: Typography；fun design；’90s toys |
