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| 宜宾“柏溪潮糕”包装设计 摘 要 柏溪潮糕的食品包装设计不仅与设计本身有关，同时也离不开设计中所蕴含的文化底蕴以及设计者的设计理念，在未来柏溪潮糕包装设计的发展过程中，柏溪潮糕包装必然会呈现出多元化的发展特征。人们需要更加关注柏溪潮糕食品的包装和食品本身的焦点，与时俱进，跟随时代潮流开发出适合柏溪潮糕主题的环保健康的新设计理念。让消费者和市场从不同的角度、不同的意义上达到双赢，一个附有当地文化底蕴的包装产品使得柏溪潮糕相对于同类糕点将有更强的竞争力。 关键词：柏溪潮糕、包装、品牌文化、环保 Packaging Design of 'Boxi Tide Cake' in Yibin Song Angchong Abstract The food packaging design of Boxi Chaogao is not only related to the design itself, but also inseparable from the cultural heritage contained in the design and the design concept of the designer. In the future development process of the packaging design of Boxi Chaogao, the packaging of Boxi Chaogao will inevitably present diversified development characteristics. People need to pay more attention to the packaging of Boxi Chaogao food and the focus of the food itself, keep pace with the times, and follow the trend of the times to develop a new design concept of environmental protection and health suitable for the theme of Boxi Chaogao. Let consumers and the market achieve a win-win situation from different angles and different meanings. A packaging product with local culture will make boxichao cake more competitive compared with similar cakes. Keywords: BoXi tide cake， Pack, Brand culture, Environmental protection 目 录 摘 要2 目 录4 1绪论1 2 食品包装概述2 2.1食品包装2 2.2宜宾“柏溪潮糕”包装设计现状2 3 包装中的设计方式一以宜宾“柏溪潮糕”为例3 3.1准确性3 3.2简明性3 3.3新颖性3 3.4真诚性4 4 宜宾“柏溪潮糕”包装的设计问题5 4.1品牌文化意识、推厂渠道单一5 4.2时代感不强5 4.3 包装过度6 4.4缺乏环保意识6 5 宜宾“柏溪潮糕”包装的改进措施7 5.1选用地域性材料7 5.2深化材料的文化性8 5.3巧用材料的肌理8 5.4案例10 6 结论12 参考文献13 致 谢13 |
