| 以下仅列出文章摘要、目录等部分内容，如需获取完整论文资料，或原创定制、长期合作，请随时联系。 微信QQ:312050216 |
 |
 |
| 浅析商业插画在包装设计中的运用
摘 要：随着经济发展以及人们物质需求、精神需求的不断提高，包装设计不再局限于基本的功能需求，而更加重视商品的价值表达。为了在包装设计中迎合人们的需求，商业插画出现在人们的生活。商业插画在快速发展的同时也带动了包装设计的快速发展。各式各样的商业插画、视觉广告不断冲击人们的眼球，此时的插画就更要懂得如何快速抓住消费者的眼球，在各式各样的包装设计中，显现出不一样的美感。包装设计师们都在思考如何使用独特具有个性化的插画来展示出商业产品的价值。各种各样的新奇或者经典的元素都被引用进来，快速地加入到产品包装的设计中，实现产品的商业属性与艺术属性相结合。
本文通过调查法、文献研究法和交叉研究法，对包装设计中的商业插画的传播功能、表达形式、艺术价值、商业价值等方面作出研究，分析了商业插画对包装设计的影响，探索商业插画如何更好的生存发展，并列举出商业插画在包装设计中的成功案例，体现出商业插画对于包装设计的重要性。
关键词：商业插画；包装设计；产品包装
Analysis on the Application of Commercial Illustrations in Packaging Design
Abstract: With economic development and the continuous improvement of people'smaterial and spiritual needs,packaging design is no longer limited to basic functional needs, but pays more attention to the value expression of commodities. In order to cater to people's needs in packaging design, commercial illustrations appear in people's lives. The rapid development of commercial illustrations hasalso led to the rapid development of packaging design. All kinds of commercial illustrations and visual advertisements are constantly impacting people's eyeballs. At this time, illustrations need to know how to quickly catch consumers' eyeballs, and show different aesthetic feelings in all kinds of packaging designs. Packaging designers are thinking about how to use unique and personalized illustrations to show the value of commercial products. All kinds of novel or classic elements have been quoted and quickly added to the design of product packaging to realize the combination of commercial and artistic attributes of the product. In this paper, through investigation method,literature research method and cross-research method, the communication function,expression form, artistic value, commercial value and other aspects of commercial illustrations in packaging design are studied, and the influence of commercial illustrations on packaging design is analyzed. Opinions on how illustrations can better survive and develop,and list the successful cases of commercial illustrations inpackaging design, reflecting the importance of commercial illustrations to packaging design.
Key words:; Business illustration; Package Design; Product packaging
|
