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| 国潮文化如何在视觉设计中体现 ——电竞国潮文创展览创作报告
摘 要
近年来随着我国国力日益强大，人民生活水平日益提高，各种潮牌文化不断与中国文化、传统文化进行碰撞与融合，衍生出的具有中国传统文化特色的时尚风潮与品牌格调。近几年的流行文化中，国潮风格越来越受到大多数年轻人的追捧。建立在中国传统文化基础上的国潮，蕴含大量中国传统元素并融合全球流行趋势的艺术形式或生活方式旋风式席卷年轻人市场。本文致力于研究在电竞潮流文化展览中的国潮文化是如何在视觉设计中体现的，同时担负起弘扬中国传统文化艺术的使命，以探寻中国电竞展览及电竞周边展览发展的正确道路。
文章第一部分概括了“国潮”蓬勃发展的原因及引发出我们的关注和思考；第二部分讲述了本次电竞潮流文化展览的概念与特点；第三部分系统的阐述了国潮元素在潮流展览中的优势，概括了一般电竞展览中的视觉效果及当下国潮元素的电竞展览目前在市场上的优势与可能的反响；第四部分深入挖掘了电竞潮流文化展览的视觉设计部分内国潮元素的具体运用。包括国潮配色在视觉设计中的运用，国潮元素在视觉设计中的运用；第五部分对国潮文化展览的现实意义做出评述；第六部分作为全文的结论部分，总结了电竞潮流文化展览中的视觉设计部分是如何诞生的以及对本次展览的感想，并且对具有国潮风格的电竞展览及电竞周边展览提出展望。
关键词：电竞潮流文化；国潮视觉效果；国潮风格
BABSTRACT
In recent years, with the growing strength of China's national strength and the increasing improvement of people's living standards,various popular logo cultures continue to collide and merge with Chinese culture and traditional culture, and the fashion trend and brand style with the characteristics of traditional Chinese culture are derived. In popular culture in recent years,Chinese fashion style has been more and more sought after by most young people. The national trend based on traditional Chinese culture,art forms or lifestyles that contain a large number of traditional Chinese elements and incorporate global trends are sweeping the youth market in a whirlwind. This paper is devoted to studying how the national culture in the fashion culture exhibitionof e-sports is reflected in the visual design,and at the same time undertakes the mission ofcarrying forward the traditional Chinese culture and art, in order to explore the correct path for the development of China's e-sports exhibition and its surrounding exhibitions.
The first part of the article summarizes the reasons for the vigorous development of "national tide" and causes our attention and thinking;The second part describes the concept and characteristics of this e-sports fashion culture exhibition;The third part systematically expounds the advantages of the elements of the national tide in the trend exhibition, summarizes the visual effects of the general e-sports exhibition and the current nationaltide elements of the e-sports exhibition in the current market advantages and possible repercussions; The fourth part deeply excavates the specific application of Chinese fashion elements in the visual design section of the e-sports fashion culture exhibition. Including the use of color matching in visual design, the use of elements in visual design;The fifth part makes a comment on the realistic significance of the national tide culture exhibition; The sixth part, as the conclusion of the full text,summarizes how the visual design part of the e-sports fashionculture exhibition came into being and the impression of this exhibition, and puts forward the prospect of the e-sports exhibition with the style of national trend and the surrounding exhibitions of e-sports.
Keywords:E-sports trend culture; National tide visual effect; The tide style
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