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| 国潮风元素地瓜干VI设计
摘要
随着社会的发展，人们对于传统文化的追求愈发强烈 ，人们的精神追求和情感依赖性也开始不断增强，近期国内掀起一场国潮风。国潮风就是以中国传统文化和元素为基础，集合时尚、流行等元素于一身的设计，是传统和现代的时尚碰撞，将东方美和西方美结合在一起的一种风格。随着社会的进步正在不断地发展，国潮风成为一种时尚。当今的时代，如果仅仅只是依靠文字来传播诸如食品之类的品牌的形式，逐渐会被时代抛弃。国潮风插画的表现形式逐渐兴起，并通过视觉表现来吸引消费者的目光。如今在众多品牌中如何在地瓜干市场的飞速发展，如何吸引客户，针对90后甚至一些00后年轻人如何增加客户粘性，独立品牌，从众多品牌脱颖而出，突出个性化，形成自己的品牌风格，树立自己的的企业形象，所以考虑实际现状，综合分析，随着人们生活水平的提高，吃的安全、健康是大家最关心的话题。当今社会，品牌众多，国潮风插画能在众多品牌脱颖而出，突出个性化，形成自己的品牌风格，树立自己的的企业形象，传递以“用户为中心”的企业服务理念认真做产品，服务客户。
关键词：VI设计；国潮风元素；地瓜干
Abstract
With the development of society,people's pursuit of traditional culture is becoming more and more intense, and people's spiritual pursuit and emotional dependence are also increasing. Recently, there is a national trend in China.Guochao style is a design based on Chinese traditional culture and elements, which integrates fashion, fashion and other elements. It is the collision of traditional and modern fashion, and a style combining Oriental and Western beauty. With the continuous development of social progress, national trend has become a fashion.In today's era, if only relying on words to spread brandssuch as food, it will gradually be abandoned by the times. Guochaofeng illustration forms gradually rise,and through the visual performance to attract the attention of consumers. Nowadays, among many brands, how to develop rapidly in the market of dried sweet potato,how to attract customers, how to increase customer stickiness for the post-90s and evensome post-00s, how to stand out from many brands, highlight personalization,form their own brand style, and establish their own corporate image,so considering the actual situation, comprehensive analysis, with the improvement of people's living standards Food safety and health are the most concerned topics. In today's society, there are many brands.Guochaofeng illustration can stand out among many brands, highlight individuality,form its own brand style, establish its own corporate image,transfer the "user-centered" enterprise service concept, seriously make products and serve customers.
Key words：VI design; Elements of national tide wind; dried sweet potato
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