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| 色彩设计对视觉设计意图表达的影响及作用 摘要：在视觉传达设计中，比如平面海报设计和标志设计中，色彩也是至关重要的表现形式，往往发挥着极其重要的作用，在视觉中能产生先声夺人的作用，在某一件产品中，要使它区别于其他商品的视觉外貌，达到更富有诱惑消费者的魅力，刺激消费者购买欲望，这些都离不开色彩正确的运用，因此对色彩在视觉传达设计中的重要性进行探讨是具有深刻的现实意义的。本文来谈一下色彩与平面海报设计的联系，色彩在平面海报设计的运用，以及色彩在海报设计中的内涵，最后谈一下色彩规律在平面海报设计中的运用。 关键词：色彩；设觉传达；平面海报 目 录 前言·················································3 一、色彩的基本知识···································3-5 （一）色彩定义以及概念······································3 （二）色彩的体系············································3-4 （三）色彩的基本因素········································4 （四）色彩的三要素··········································4-5 二、色彩与平面海报设计的联系·························5-7 （一）色彩具有先声夺人的艺术感召力··························5-6 （二）色彩是情感与文化的象征································6-7 三、色彩在平面海报设计的运用·························7-9 （一）色彩服务于设计········································7 （二）色彩在海报设计中的共性分析····························7-9 四：色彩在平面海报设计中的相关内涵···················9-13 （1） 各个颜色的意蕴········································9-12 （2） 视觉传达设计的相关内涵································12-13 五：色彩规律在平面海报设计中的运用···················13-15 （一）色彩的温度与商品的特性·································13-14 （二）色彩组合的运用原则·····································14-15 参考文献·····················································15-16 |
