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浅析剪纸艺术在中草药包装上的应用

更新时间:2019-01-17
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浅析剪纸艺术在中草药包装上的应用

摘要:随着时代的进步,人们的民族意识也在不断的增强,传统文化的传承也显得尤其重要,而传统文化的传承更是离不开我们每个人。在这个日益紧张的生活节奏里,更多地年轻人更加地注重养身,以温和滋补的中草药来调理身体,而正因为如此其市场需求也变得越来越大。但是我们可以发现在目前的市场上,中草药的包装设计却过于的单一,没有任何的吸引力,所以本文将从剪纸艺术的文化内涵与艺术特征的角度出发,通过对剪纸艺术的发展现状与多样化文化进行分析,并将这种艺术形式与中草药包装设计的理念相结合,使其再给剪纸文化带来更多瞩目的同时,也能够将中草药包装设计融入传统文化的色彩,让剪纸艺术文化在中草药包装设计中能够得到更好的创新运用,以实现二者双赢的局面。
Abstract: With the progress of the times, people's national consciousness is constantly enhanced, and the inheritance of traditional culture is especially important, and the inheritance of traditional culture is inseparable from each of us. In this increasingly tense rhythm of life, more and more young people pay more attention to keeping healthy and recuperating their bodies with mild and nourishing Chinese herbal medicines, and because of this, their market demand is also getting larger and larger. However, we can find that in the current market, the packaging design of Chinese herbal medicines is too simple and unattractive. therefore, from the perspective of cultural connotation and artistic features of paper-cutting art, this paper will analyze the development status and diversified cultures of paper-cutting art, and combine this artistic form with the concept of Chinese herbal medicine packaging design, so as to bring more attention to paper-cutting culture, at the same time, it can also integrate Chinese herbal medicine packaging design into the color of traditional culture, so that paper-cutting art culture can be better used innovatively in Chinese herbal medicine packaging design, so as to achieve a win-win situation.
关键词:剪纸艺术;包装设计;传统文化;艺术元素
Key Words:Paper Cut Art; Package Design; Traditional Chinese Culture; Artistic Elements

目   录

摘   要 1
目   录 2
绪论 3
(一)课题研究背景 4
(二)课题研究现状 4
(三)课题研究目的和意义 4
一、剪纸艺术文化的发展现状 5
二、剪纸文化的艺术特征 5
(一)剪纸艺术的文化内涵 5
(二)剪纸艺术的多样化表现形式 6
三、剪纸艺术文化在中草药包装设计中的应用与表现 7
(一)剪纸艺术在中草药包装设计中赋予的意义 7
1.剪纸艺术与中草药包装设计的理念碰擦 7
2.剪纸艺术与中草药包装设计的相辅相成 7
(二)剪纸艺术在中草药包装设计中的艺术形态 8
1.纹样特征 8
2.色彩特征 8
3.美学特征 9
(三)剪纸艺术设计对中草药包装销售目的的感染力 9
四、结论 10
参考文献 11
致谢 12