中文摘要

线上演出是指通过线上的互联网传播渠道或其他新型科技手段将原有的线下演出观演形式搬到线上平台，观众通过信息网络平台观赏到高品质艺术演出。作为一种区别于现场演出的观演形式，如今线上演出已经较为成熟，尤其是在疫情期间为观众的演出消费需求和演出艺术的传播提供了重要的途径。线上演出的出现为演出产业链的延长提供了可能性，对演出项目长尾收入的拓展具有重要意义，同时能够扩展演出市场受众，推动线上化营销向线下转化，提高演出产业影响力。线上这一观演形式的出现和发展对于演出艺术而言有着重要意义，下文将着重针对线上演出的挑战与机遇进行解读。

关键词：演出艺术；线上演出

ABSTRACT

Online performance refers to transferring the original form of offline performance to online platform through online Internet communication channels or other new technological means,so that the audience can enjoy high-quality art performance through the information network platform. As a form of performance attendance that is different from live performance,online performance has become more mature nowadays,especially during the epidemic period, providing an important way for the audience's performance consumption demand and the spread of performance art. The emergence of online performance has provided the possibility for the extension of the performance industry chain,which is of great significance to the expansion of the long-tail income of performance projects. At the same time, it can expand the audience of performance market,promote the transformation of online marketing to offline, and improve the influence of performance industry. The emergence and development of online performance is of great significance to performance art.The following paragraphs will focus on the challenges and opportunities of online performance.

Key words: performance art; online performance