摘要 I

Abstract II

关键词：企业；音乐；项目管理

Abstract

As an important part of the cultural industry,private cultural media companies are not onlythe value component of the cultural industry, but also the main body of the cultural media industry, bearing the production and dissemination of musical cultural products. At present, the research on music project management is still in the primary stage.Most researchers at home and abroad study the management mode and development of cultural media companies, but there are few studies on music project management of cultural media companies. This paper selects Jiangxi Cloud Industry Co., Ltd.'s music project management research as the research object,through the analysis of its existing advantages for culturalmedia companies to improve their music project management ability has a good role in promoting.

This paper is divided into six chapters, the first chapter is the introduction.This paper expounds the research background, significance,domestic and foreign research status and research methods, as the following writing direction. The second chapter is the definition of concepts,mainly defining the concepts of culture and media,music projects, operation and management, and elaborating the origin and development status of relevant concepts. The third chapter is the environment and SWOT analysis of Jiangxi Cloud Industry Co., Ltd., including the internal environment and external macro environmentof the company, and the SWOT analysis of Jiangxi Cloud Industry Co., Ltd., to analyze the current development situation of Jiangxi Cloud Industry Co., Ltd.The fourth chapter analyzes the planning and operation management process of music projects of Jiangxi Cloud Industry Co., Ltd., mainly including project planning and management analysis, financial and risk management and project control. The fifth chapter is a comparative analysis of Jiangxi Cloud Industry Co., Ltd.and private cultural media companies in Jiangxi Province.It analyzes the development status of the cultural industry in Jiangxi Province and the number and current situation of cultural media companies. By comparing with Jiangxi Cloud Industry Co., Ltd.it summarizes the advantages and disadvantages.The sixth chapter summarizes the whole text and draws the main arguments.At the same time, this paper points out the limitations of the research and puts forward their own views on the future research.

This article selected topic to private culture media company's music classproject management as the key point, in the cloud of jiangxi industrial co., LTD.As a specific case for case comparative analysis,from the case for a comparative analysis of jiangxi culture media co., LTD., music and current status of project planning and personality characteristics, the regularity of common characteristics,formation of theoretical guidance,in the aspect of theory is put forward to adapt to the jiangxi province private culture media company combined with culture media often market better. In the form of theory to guide practice,through to grasp the current private culture media company in performing projectmanagement advanced experience,hope can improve the music class of private cultural media company project management level, the formation of competitive advantage, allowing the rise of private cultural media company to promote further mature culture media industry, promote the development of cultural market harmony.

Key words: Enterprise; Music; Project management

a comparative analysis of Jiangxi Cloud Industry Co., Ltd.and private cultural media companies in Jiangxi Province.It analyzes the development status of the cultural industry in Jiangxi Province and the number and current situation of cultural media companies. By comparing with Jiangxi Cloud Industry Co., Ltd.it summarizes the advantages and disadvantages.The sixth chapter summarizes the whole text and draws the main arguments.At the same time, this paper points out the limitations of the research and puts forward their own views on the future research.

This article selected topic to private culture media company's music classproject management as the key point, in the cloud of jiangxi industrial co., LTD.As a specific case for case comparative analysis,from the case for a comparative analysis of jiangxi culture media co., LTD., music and current status of project planning and personality characteristics, the regularity of common characteristics,formation of theoretical guidance,in the aspect of theory is put forward to adapt to the jiangxi province private culture media company combined with culture media often market better. In the form of theory to guide practice,through to grasp the current private culture media company in performing projectmanagement advanced experience,hope can improve the music class of private cultural media company project management level, the formation of competitive advantage, allowing the rise of private cultural media company to promote further mature culture media industry, promote the development of cultural market harmony.

Key words: Enterprise; Music; Project management