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| 相声艺术的创新与突围——以《德云斗笑社》为例 摘要 相声艺术在当今面临着诸多挑战，国内许多大大小小的相声社团始终达不到共同繁荣，传统艺术需要不断地创新和发展。本文从相声如何持续良好发展出发，深入探究相声在发展的道路上存在的问题，以《德云斗笑社》为例，分析德云社如何在艺术形式多样化的当今突出重围并且能够维持良好发展的。论证了创新与突围对相声艺术发展与传承的重要性，从而为整个相声行业的共同繁荣提供参考。 关键词：创新，共同繁荣，发展与传承 The innovation and breakthrough of crosstalk Art Abstract Cross talk art is facing many challenges in today's society.Many large and small cross talk communities in China have not been able to achieve common prosperity. Traditional art needs constant innovation and development.This paper starts from how to maintain a good development of cross talk,in-depth explore the problems existing in the development of cross-talk. Taking "Deyun Douxiao society" as an example,this paper analyzes how Deyun society stands out and can maintain good development in today's diversified art forms. This paper demonstrates the importance of innovation and breakthroughto the development and inheritance of crosstalk art,so as to provide reference for the common prosperity of the cross talk industry. Key words: innovation, common prosperity, development and inheritance 目 录 1绪论 7 1.1研究背景 7 1.2研究意义 7 1.3研究方法 7 2相声艺术在传播中面临的问题 8 2.1 相声艺术传播途径单一 8 2.2 传统“老活”无法有效吸引观众 9 2.3传统艺术受众范围有局限性 10 2.4新兴艺术的崛起对传统艺术的打击 10 3德云社的发展之路 10 3.1金字招牌--德云社 11 3.2喜剧是相声艺术创新之路的第一步 11 3.3德云社“团综”--《德云斗笑社》 11 3.4相声演员开辟新技能，向全新领域进军 13 4相声艺术如何持续良好发展 13 4.1坚守传统相声文化 13 4.2提高品牌意识 14 4.3敢于迈出剧场，接触新鲜事物 14 4.4敢于跨界，尝试新的领域 14 4.5多方位营销 15 5结论 15 参考文献 15 致谢 15 |
