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| 自媒体发展对中国文化对外传播的影响--以李子柒视频为例
中文摘要
本文主要讨论了自媒体发展对中国文化对外传播的影响，笔者以李子柒视频内容为研究背景来探究自媒体发展对中国文化对外传播的影响。在时代的进步以及经济作用下，一带一路进一步推动了文化交融。自媒体时代逐步到来，自媒体平台逐渐大众化。李子柒的视频内容以传统文化为创作基础，以自媒体平台为传播媒介。定期在YouTube、微博、抖音等自媒体平台共享其媒介视频，向中国传统文化爱好者传播宣扬传统文化。其视频所传播的美食、蜡染、刺绣等文化，都体现了中华文化的源远流长、博大精深。笔者通过观看李子柒视频，以其视频为研究切入点，以查阅各种文献资料为基础，列举出李子柒成功因素、李子柒文化传播的影响，总结出自媒体发展对中国文化对外传播的影响。从另一个角度来看，研究李子柒成功的因素，能够为今后我国文化传播提供借鉴思路以及参考。
关键词：自媒体；李子柒视频；文化交融；文化传播的影响；
ABSTRAACT
This paper mainly discusses the influence of the development of self-media on the external communication of Chinese culture. The author explores the influence of the development of self-media on the external communication of Chinese culture under the background of the video content of Li Ziqi. Under the leadership of the Belt and Road, the world's cultures began to communicate and merge.Driven by the times and the role of the economy,since the media era has gradually arrived, since the media platform also immediately appeared. Li Ziqi's video content is based on traditional culture and media from the media platform.It regularly shares its media videos on Youtube, Weibo,Douyin and other self-media platforms to spread traditional Chinese culture among fans. The spread of its video cuisine, Batik, embroidery and other cultures,all reflect the long history of Chinese culture, broad and profound. Through watching the video of Li Ziqi,the author takes the video as the research starting point,according to what the author has heard and seen, and on the basis of consulting various literature materials, enumerates the successful factors of Li Ziqi and the influence of the cultural communication of Li Ziqi, it summarizes the influence of media development on Chinese Culture's external communication. According to what I have heard and seen,this paper explores the influence of thedevelopment of self-media on the external dissemination of Chinese culture on the basis of consulting various literature. On the other hand, to explore the reasons for the success of Li Ziqi will be conduciveto China's cultural communication practice in the future to provide new ideas.
Key Words: Self-media; Li Ziqi video; Cultural fusion; Impact of Cultural transmission
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