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| “代际观察类”综艺目标受众分析—以《我家那小子》为例
摘 要
近几年，“代际”类真人秀在在电视银幕上备受观众的青睐。这种“代际”风格的题材随后又衍生出“代际观察”、“代际体验”等系列模式。这种新模式区别于其他真人秀的特点，“代际”系列是拥有不同于其他观察类节目中的专家解析、业内点评等传统“模式化”的观察，而是创新思路开设除真人秀第一现场外的演播室“家长观察点评”的第二现场。以“明星+亲子”为观察对象，聚焦两代人的“代沟冲突”。更具有节目看点，加重了节目对于社会的教育意义。因此它更易吸引受众的关注力，满足受众更多的心理需求。论文试图通过对《我家那小子》中的“代际观察”模式进行解析，从受众角度探析真人秀节目中“代际观察”模式受欢迎的原因。
关键词： 真人秀节目 “代际观察”模式 《我家那小子》
Abstract
In recent years, "intergenerational" reality showshave become popular among viewers on the TV screen. This "intergenerational" style of subject matter has subsequently spawned a seriesof models such as "intergenerational observation" and "intergenerational experience". This new model differs from other reality shows in that the "Intergenerational" series is different from the traditional "patterned" observations such as expert analysis and industry commentary in other observation programs,but rather innovative ideas to open a second scene of "parental observation and commentary" in the studio in addition to the first scene of the reality show. With "celebrity + parent-child" as the object of observation,it focuses on the "generation gap conflict" between the two generations. With "celebrity + parent-child" as the observation object,it focuses on the "generation gap conflict" between two generations, which makes the program more interesting and increases the educational significance of the program for society. Therefore it is more likely to attract the audience'sattention and meet more of their psychological needs. The paper attempts to analyze the "intergenerational observation" model in My Little One and explore the reasons for the popularity of the "intergenerational observation" model in reality TV programs from the perspective of the audience.
Keywords: reality show, ‘intergenerational observation’ model, ‘My Little One’
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