摘要： 长期以来，由于缺少表达空间，乡村一直在主流话语中一直扮演着“被言说”“被书写”“被引导”的角色。但是随着智能设备和移动互联网技术的普及，短视频的出现为农民提供了文化表达的渠道，许多农民群体通过短视频平台向大众描绘了一个有别于大众刻板印象的乡村图景，乡村文化也在这一空间中得以呈现与重构。

本研究以快手短视频中的纪实类乡村短视频为研究对象，并将其看作一种文化文本，从符号学、叙事学的视角探究乡村短视频是如何呈现乡村文化的？并从文化层次角度即乡村器物文化、制度文化以及精神文化三方面探究乡村文化的表达与构建。在具体的研究方法上结合定量的内容分析法和定性的文本分析法，由表及里地分析纪实类乡村的符号运用、叙事策略和主题呈现，梳理对乡村文化意义建构过程。

在这个乡村文化构建过程中，乡村主体性成为内生力量从而为乡村赋予了意义，他们通过乡村符号描绘真实的乡村，重塑乡村图景，并呈现出不同于传统农民的新形象。这也恰好召寻了乡村用户对乡村的情感，深化其对乡村的认同。但同时也存在着、商业化话语消解文化特质、叙事场景偏离化、叙事主题表层化娱乐化等问题，并对此提出改进建议。

关键词：纪实；乡村短视频；乡村文化；构建

Research on the Expression and Construction of Rural Culture by Documentary Rural Short Video

-- Take Kuaishou App as an example

Abstract：Space for a long time, because of a lack of expression,the country has been the mainstream discourse has always played a "narration" was written "" "guide "role. However, with the popularity of smart devices and mobile Internet technology,the emergence of short video provides a channel for farmers to express their culture. Many farmers describe a rural picture different from the public stereotype to the public through the platform of short video,and rural culture is also presented and reconstructed in this space.

This study in order to quickly in the short video of non-fiction country short video asthe research object, and they see it as a cultural text,from the perspective of semiotics, narrative inquiry the country is a short video how to present the country culture? How to achieve this construction process?It also explores the endogenous mechanism behind the construction process, and puts forward suggestions for thinking about the existing problems. In terms of specific research methods,combining quantitative content analysis and qualitative text analysis,this paper analyzes the use of symbols, narrative strategies and theme presentation of documentary villages from the outside to the inside, and sorts out the process of constructing the meaning of rural culture.

Non-fiction country short video through the country symbols painting real country to fight the mainstream discourse "stigma" field in the countryside,and in its narrative subjectivity highlights the advantages of rural compared with urban, attempts to construct the equality relationship between urban and rural areas. At the same time, as the main body of the narrative,farmers also strive to present a new image different from the traditional farmers in the overall picture of the countryside. Subjectivity in the process of the rural culture construction,the country became the endogenous power to rural have a meaning, it also happens to call for the country users in rural emotion, deepen the identification of the country. But at the same time, there are also some problems,such as repeated symbol selection without features,commercial discourse digestion of cultural characteristics, narrative theme surface entertainment, etc., and suggestions for improvement are proposed from the perspective of creators and platform parties

keyword:documentary; Village short video; Rural culture; build