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| 论主持人的话语样式分析———以《朗读者》为例 内容摘要：文化节目是有其自身特点的，它通过对文化的再解读，帮助观众加深对文化的了解，并利用现代电视手段和技术桥段充分展现文化知识的丰富内涵。在这一过程中，它充分调动了电视观众的好热情，在一定程度上使观众的文化涵养得到了提升，把文化知识感受和传播的过程变成了文化继承和发扬的过程。中央电视台从2013年起相继推出了《中国汉字听写大会》《中国成语大会》《中国谜语大会》这几档大型演播室文化益智节目。二零壹六年，自靓丽涵养较高的中央电视总台主持人董卿主持的《中国诗词大会》播出开始，文化类的节目就越来越得到媒体人的关注，一大批同类型的节目相继在各个电视台制作并播出，文化类节目从此展现出了一片生机盎然的状态，方兴未艾。但是，随着时间的推移，文化类节目在二零壹八年后出现了疲软的状态，观众对于此类节目的关注度也不断降低，而要改变这一现状也就只能通过质的变化才能突破困局。 关键字：文化节目 朗读者 传播文化 An analysis of the discourse pattern of cultural program hosts —— Taking the reader as an example Abstract：The purpose of cultural programs is to disseminate culture and to educate and study, to take cultural knowledge as the main content,and to use diversified forms and techniques of television expression to drive the audience to understand and re-interpret culture, in the process of spreading and experiencing cultural knowledge, the audience's interest in culture is stimulated, and the cultural accomplishment of the audience is promoted. Since 2013, CCTV has launched several large-scale studio cultural quiz programs,such as "Chinese dictation conference" , "Chinese idiom conference" and "Chinese riddle conference" . In April 2016, CCTV 's 10th science and Education Channel launched theChinese poetry conference hosted by Dong Q i n g a well known CCTV host. Finally, more and more people turned their attention to cultural programs,finally, the development of cultural programs has a visible light of hope. More and more TV platforms begin to focus on the marketof cultural TV programs and launch cultural variety shows. By 2017, the boom in cultural programs, 18,19 years of development,now the popularity of cultural programs seems to be less than before. The decline in public attention has coincided with a slight fatigue in the creative state of the overall market. Cultural programs thrive in the fourth year,the need to experience from quantitative change to qualitative change to achieve a breakthrough. Keywords: Cultural Programs, readers, dissemination of culture 目录 摘 要 …………………………………………………………………………………I ABSTRACT ………………………………………………………………………………II 引言 绪论 ……………………………………………………………………………1 1.文化类节目的现状简述………………………………………………………………1 1.1电视节目《朗读者》的基本情况……………………………………………………2 1.2节目框架及节目内容分析…………………………………………………………3 1.2.1节目背景…………………………………………………………………………4 1.2.2节目嘉宾…………………………………………………………………………5 1.2.3节目叙事策略……………………………………………………………………6 1.3节目创新及特色分析 ………………………………………………………………7 1.3.1节目现场 …………………………………………………………………………8 1.3.2节目呈现（直播） ………………………………………………………………9 1.3.3节目关键 ………………………………………………………………………10 2.文化类节目主持人分析 ……………………………………………………………11 2.1不同主持风格类型 ………………………………………………………………12 2.2主持人话语样式之间的对比 ……………………………………………………13 3.《朗读者》中董卿语调特征分析 ……………………………………………………14 3.1会话的基本结构 …………………………………………………………………15 3.2主持风格与话语转变特点 ………………………………………………………16 3.3主持语言对情感的表达与把握 …………………………………………………17 4.《朗读者》话语差异比较……………………………………………………………18 4.1嘉宾占有话语情况比较……………………………………………………………19 4.2主持人把控话语情况比较…………………………………………………………20 4.3主持与嘉宾之间话语的沟通比较…………………………………………………21 5.电视文化情感节目《朗读者》的传播策略解读……………………………………22 5.1把握市场需求，精准化传播………………………………………………………23 5.1.1引领文化方向，满足社会需求…………………………………………………24 5.1.2创新节目形式，满足受众所需…………………………………………………25 5.2拓展传播途径，多媒体融合传播…………………………………………………26 5.2.1主流媒体引领舆论热度…………………………………………………………27 5.2.2互联网媒体拓宽传播范围………………………………………………………28 6.《朗读者》“现象级”电视节目的启示……………………………………………29 6.1视角：重视需求满足观众，弘扬主流价值观……………………………………30 6.2发展：注重节目质量的提升，创新形式…………………………………………31 6.3董卿主持风格的启示………………………………………………………………32 7.结语……………………………………………………………………………………33 参考文献…………………………………………………………………………………34 致谢……………………………………………………………………………………35 |
