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| 在大学生群体中的传播现象及影响力分析——以浙江工商大学杭州商学院为例 摘 要：科技的进步带动了互联网的快速发展，从2016年开始，Vlog这个词出现在互联网的平台上。近两年来，Vlog的急速发展，使它以一种让人意想不到的形式在短视频传播领域崭露头角，推动了短视频行业的发展，开辟了一种新的商业化模式。如今，Vlog已经融入我们的生活，因此研究Vlog不仅仅是对当下新兴媒介的探讨，更是对未来互联网视频行业所带来的长远效益有所预期，对我国网络短视频行业的发展具有指导和引领作用。鉴于Vlog的发展影响了越来越多的行业、生活方式甚至教育，且调查研究表明，青年群体成为了Vlog的主要受众群体。大学生群体作为青年群体中最具有创新思维和接受新事物能力最强的群体，他们对于Vlog的想法和建议是有参考价值的。因此，本文将通过平台数据分析、文献资料查询以及问卷调查的形式，以浙江工商大学杭州商学院的学生为调查对象，从而分析得出日常生活类Vlog在大学生群体的传播现象和产生的影响力，让中国互联网短视频行业朝着积极健康的方向继续向前发展。 关键词： Vlog；大学生群体；传播学；现象；影响力 Analysis of the Dissemination Phenomenon and Influence of Daily Life Vlog among College Students——Taking Zhejiang Gongshang University Hangzhou College of Commerce as an example Abstract: The advancement of technology has led to the rapid development of the Internet.Since 2016, the word Vlog has appeared on Internet platforms.In the past two years, Vlog's rapid development has made it emerge in thefield of short video communication in an unexpected form,promoted the development of the short video industry, and opened up a new commercial model. Nowadays, Vlog has been integrated into our lives.Therefore, studying Vlog is not only a discussion of the current emerging media,but also an expectation of the long-term benefits brought by the Internet video industry in the future. It has guidance and guidance for the development of my country's online short video industry.Leading role.In view of the fact that the development of Vlog has affected more and more industries, lifestyles and even education,and research have proved that the youth group has become the main audience group of Vlog. As the group of young people with the most innovative thinking and the strongest ability toaccept new things, college students are of reference value for Vlog's ideas and suggestions. Therefore, this article will use the form of platform data analysis,literature query and questionnaire survey,with students from Zhejiang Gongshang University Hangzhou College of Commerce as the survey object, so as to analyze the spreading phenomenon and influence of daily life Vlog among college students. Let China's Internet short video industry continue to develop in a positive and healthy direction. Keywords: Vlog; College students; Communication; Phenomenon; Influence 正文目录 ５一、引 言 ５（一）日常生活类Vlog的概念界定 ５（二）Vlog在国内的现状 ６二、日常生活类Vlog的传播现象 ６（一）日常生活类Vlog拍摄内容变得丰富 ６（二）日常生活类Vlog传播现象的特点及表现 ８（三）日常生活类Vlog在大学生群体传播现象盛行的原因 ９三、日常生活类Vlog的影响力分析 ９（一）基于问卷调查 １１（二）基于B站平台 １１四、日常生活类Vlog对大学生群体的影响 １１（一）产生的正面影响 １２（二）产生的负面影响 １３五、结语 １３参考文献 |
