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| 简析支付宝蚂蚁森林、庄园项目的价值与前景 目 录 一、背景简介················································1 （1） 公益广告的简介····································1 （2） 公益广告存在的三种形式····························1 ····························2 （3） 公益广告的转变情况································2 ································3 二、支付宝“蚂蚁森林、庄园”简介····························3 （1） 项目简介··········································3 （二）特点介绍··········································4 ··········································5 三、发展现状与背景··········································5 （1） 蚂蚁森林发展现状··································5 ··································6 （2） 蚂蚁庄园发展现状··································6 ··································7 （3） 小结··············································7 结语························································8 参考文献····················································9 |
