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| 互联网服务行业上市公司财务竞争力研究 ——以美团为例 内 容 摘 要 在网络技术高速发展的时代，互联网转变了传统的销售模式，给许多行业增加了新的可能和机遇，服务业是支撑国民经济增长的主力军，互联网+服务行业创造了新的消费高潮。互联网服务业是互联网的一个新兴产业，其随着互联网发展种类越来越多，规模也越来越大。在大浪淘沙的市场竞争环境中，公司兴衰的原由和表现各不相同，很多公司的失败源于财务危机，而出现财务危机可以概括为公司的财务竞争力薄弱，从而对公司的核心竞争力的提高产生影响。研究财务竞争力可以帮助管理者迅速地抓住与自身管理决策密切相关的问题，在市场大环境发生转变时，根据自身的定位结合公司的发展战略迅速的做出判断立足于市场。互联网服务行业财务竞争力的市场发展方向和行业竞争模式主要侧重于网络平台服务，与传统的服务行业相比，财务风险显得更加复杂。本文根据互联网服务行业竞争环境现状，采用因子分析法对互联网服务行业财务竞争力进行深入剖析。同时本文以美团为案例，针对美团公司延伸至众多互联网服务行业，以财务竞争力的角度，对整体互联网服务行业结构进行探究。通过研究发现，互联网服务行业上市公司的财务竞争力较强，整体规模实力较强，但是公司质量参差不齐，部分公司财务竞争力较弱。在互联网服务行业的发展历程中，可以从以下两个方面进行改进：1.在原有的盈利空间上进行扩充，减少费用支出。2.打破行业壁垒，加强合作互动。3.立足于市场变化，审时度势创造自身竞争的独特性，保持可持续性发展。 关键词：互联网服务行业 财务竞争力 因子分析法 Research on Financial Competitiveness of Listed Companies in Internet Service Industry ——Taking Meituan as an example Abstract In the times of rapid development of Internet technique, the Internet has altered the conventional sales pattern, adding new possibilities and opportunities to many industries. The service industry is the main force supporting the national economic growth, and the Internet plus service industry has created a new consumption climax. Internet service industry is an emerging industry of the Internet.In the wake of development of the Internet, there is a growing number of descriptions and scale of Internet service industry.In the fierce market competition environment, the reasons and performance of the rise and fall of companies are different. Many companies' failures are caused by financial crisis, which can be summarized as the weakness of the company's financial competitiveness,Thus affecting the improvement of the company's core competitiveness.The study of financial competitiveness can help managers quickly grasp the problems closely related to their own management decisions, and make a quick judgment according to the actual situation of their own industry and the company's development strategy and positioning when the market environment changes. The market development direction and industry competition mode of financial competitiveness of Internet service industry mainly focus on network platform services. Financial risk is more complicated by comparison with the traditional service industry . According to the current competitive environment of Internet service industry, this paper uses factor analysis method to analyze the financial competitiveness of Internet service industry. At the same time, taking meituan as an example, this paper explores the overall structure of Internet service industry from the perspective of financial competitiveness, aiming at meituan's extension to many Internet service industries. Through the research, we find that the financial competitiveness of the listed companies in the Internet service industry is strong, the overall scale strength is strong, but the quality of the companies is uneven, and some companies have poor profitability. Therefore, the following suggestions are put forward for the Internet service industry: 1. Expand the profit space and reduce the company's operating costs. 2. Break the trade barriers and increase the cooperation among industries. 3. Based on the market changes, size up the situation, create the uniqueness of their own competition, and maintain sustainable development. Key words: Internet Service Industry,Financial Competitiveness,Factor Analysis 目 录 一、绪论- 2 - （一）研究背景及意义- 2 - （二）国内外研究现状- 2 - （三）研究方法及创新点- 3 - 二、财务竞争力相关概念和理论基础- 4 - （一）财务竞争力的概念- 4 - （二）理论基础- 4 - （三）财务竞争力的特征- 5 - 三、互联网服务行业上市公司财务竞争力现状及分析- 6 - （一）互联网服务行业上市公司概况- 6 - （二）互联网服务行业上市公司财务竞争力现状- 7 - （三）互联网服务行业的财务竞争力分析- 7 - 四、案例分析- 14 - （一）美团简介及发展历程- 14 - （二）美团竞争环境现状分析- 15 - （三）美团财务竞争力指标分析- 17 - （四）美团财务竞争力存在的问题分析- 20 - （五）美团财务竞争力提升对策- 21 - 五、互联网服务行业财务竞争力提升和保障措施- 22 - （一）提升财务资源使用效率- 22 - （二）完善制度建设，增强财务竞争力意识- 22 - （三）扩大生产规模，提高市场占有率- 23 - （四）行业之间合作，共赢发展- 23 - （五）增加有效的竞争机制，打破领域垄断现象- 23 - 结 论- 24 - 参考文献- 25 - 致 谢- 27 - |
