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| 上海莞尔文化传播有限公司财务风险及防范研究 摘 要 企业要在市场经济大潮中生存和发展，就一定会面对很多风险和挑战。如果企业不能有效地识别和防范风险，很可能会陷入经营困境，甚至发生破产倒闭。本文立足企业财务风险的研究，在探讨财务风险的识别与评价的基础上，来完善企业财务风险的防范体系。 本文应用财务风险分析的相关理论，参考相关研究文献，以上海莞尔文化传播有限公司为例，对财务风险问题深入的进行研究，旨在找到上海莞尔文化传播有限公司财务风险问题的解决途径。本文首先介绍了财务风险的理论基础与财务风险的类型，然后在简介上海莞尔文化传播有限公司基本情况的基础上，采用了报表分析法等方法对它现有的财务状况进行分析，指出了上海莞尔文化传播有限公司的一些财务风险。例如筹资风险、投资风险、资金回收风险的问题。最后在第五部分提出相了对应的建议 本文针对上海莞尔文化传播有限公司现有的财务问题分别提出了应该构建多元化的融资渠道，先评估后投资，建立信用管理体系的建议，为同类型的文化传播业提供参考。这些建议可以促进我国中小型文化传播企业长久健康的发展。 关键词: 文化传播公司，财务风险，财务风险控制 Abstract In order to survive and develop in the tide of market economy, enterprises have to face many risks and challenges. If the enterprise can not effectively identify and prevent risks,it is likely to fall into business difficulties, or even bankruptcy. Based on the research of enterprise property insurance,this paper discusses the identification and evaluationof financial risk, and aims to build and improve the prevention system of enterprise financial risk. In this paper, the application of financial risk analysis theory,reference to relevant research literature, take Shanghai Guaner Culture Communication Co., Ltd.as an example, the financial risk problem in-depth research,in order to find the solution to the financial risk problem of Shanghai Guaner Culture Communication Co., Ltd.This paper first introduces the theoretical basis of financial risk and the types of financial risk, then on the basis of introducing the basic situation of Zhengzhou Jing'an Network Technology Co., Ltd., analyzes its current financial situation by using the method of statement analysis, and points out some financial risks of Shanghai guan'er Culture Communication Co., Ltd.For example, financing risk, investment risk and capital recovery risk.Finally, the corresponding suggestions are put forward in the fifth part In view of the existing financial problems of Shanghai Guaner Culture Communication Co., Ltd., this paper puts forward the suggestions that we should build diversified financing channels, first evaluate and then invest,and establish a credit management system, so as to provide reference for the same type of culture communication industry. These suggestions can promote the long-term and healthy development of small and medium-sized cultural communication enterprises in China. Key words: Cultural Communication Company, Financial Risk, Financial Risk Control |
