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| 新冠疫情对我国化妆品行业的影响 摘要：2019年末至今，新冠疫情让社会及各类企业陷入了巨大的困境， 对整个经济造成了巨大的影响。 与2003年非典时期相比有三个不同点：一是全 球经济的增长态势和国内经济增长都弱于2003年。 二是本次疫情影响大、患病人数多、不确定性大。 迄今为止，不仅仅影响到国内，而且已经波及日本、韩国、意大利、德国和美国。 三是不仅影响需求端，也影响到了供给端。 本文以化妆品行业为例进行分析，探讨新冠疫情对化妆品行业的影响， 并提出一定切实可行的意见和建议。 关键词：新冠疫情； 经济影响； 化妆品行业 Abstract: since the end of 2019, COVID-19 has caused great difficulties to the society and enterprises and has had a huge impact on the whole economy. Compared with the SARS period in 2003, there are three differences: first, the growth trend of global economy and domestic economic growth are weaker than those in 2003. Second, the impact of the epidemic, the number of patients, uncertainty. So far, it has not only affected China, but also Japan, South Korea, Italy, Germany and the United States. Third, it affects not only the demand side, but also the supply side. This paper takes cosmetics industry as an example to analyze the impact of COVID-19 on the cosmetics industry, and puts forward some practical suggestions and suggestions. Keywords: COVID-19; economic impact; cosmetic industry |
