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| 数字化背景下农村特色文化产业发展模式研究 摘要：数字化为农村特色文化产业转型升级和高质量发展指明了新方向。随着数字技术与数字经济的飞速发展，农村特色文化产业迎来前所未有的发展机遇。文章在明确农村特色文化产业内涵的基础上，从技术、资金、人才和市场四个维度阐述了数字化为农村特色文化产业谋求发展、提质增效提供的支持，并提出基于特色文化产品的云营销模式、基于传统技艺文化的云演艺模式、基于特色文化资源的云展览模式、基于特色文化创意的沉浸式模式四种农村特色文化产业数字化发展模式。文章为推动农村特色文化产业高质量发展、实现产业兴旺和乡村振兴提供路径参考。 关键词：数字经济；文化产业；农村特色；乡村振兴 Research on the Development Mode of Rural Characteristic Cultural Industry under the Background of Digitalization Abstract：Digitization has pointed out a new direction for the transformation and upgrading of rural cultural industries. With the rapid development of digital technology and digital economy,the rural characteristic cultural industry has ushered in unprecedented opportunities for development. On the basis of clarifying the connotation of cultural industry with rural characteristics,this paper expounds the support provided by digitization for the development of cultural industry with rural characteristics from the four dimensions of technology, capital, talent and market. This paper also proposes four digital development modes of rural characteristic cultural industries: cloud marketing mode based on characteristic cultural products,cloud performance mode based on traditional art culture,cloud exhibition mode based on characteristic cultural resources and immersive mode based on characteristic cultural creativity. This paper provides a path reference for promoting the high-quality development of rural characteristic cultural industries and realizing industrial prosperity and rural revitalization. Key words：Digital economy; Cultural industry; Rural characteristics; Rural revitalization |
