摘要：就全国来看，我省的纺织品服装的生产量相比于其他省市而言一直处于前列，出口量随这生产量也名列前茅，我省的传统产业很多都跟纺织品服装有关，也是我省经济发展的一大助推力，为我省的经济稳步增长做出了很大的贡献，是国民经济的基础产业。当今世界经济飞速发展，各个产业都进入了“新时代”，而纺织品服装也不例外，随着全球经济一体化的步伐发展，我省在出口方面获得了更多的机会，俗话说的好，机遇与挑战总是并存的，随之而来的就是种种挑战。所以，基于如此严峻下的国际贸易形势，如何促进我省的纺织品服装的可持续发展是非常重要的，而且要在保持自己的优势时提升自己的竞争力博取更大的发展空间。分析探究我省目前的出口现状以及相关竞争力，得出一些结论和相关产业问题，从而提出更合理的建议和意见，进一步提升服装行业的竞争力对于我省乃至全国的行业长远发展都有着极大的推动力，纺织服装产业作为国民经济的重要重要组成部分，我相信我们的研究一定会得出有效的结论，更有利于其他学者进一步研究。

关键词：纺织业；出口竞争力分析；推动力；基础产业

Abstract：From a national perspective,the production volume of textiles and clothing in our province has always been in the forefront compared to other provinces and cities, and the export volume is also among the top with this production volume. Many traditional industries in our province are related to textiles and clothing,and are also the province’s economy A big boost for development has made a greatcontribution to the steady economic growth of our province and is a basic industry of the national economy. With the rapid development of the world economy today,various industries have entered a "new era", and textiles and clothing are no exception. With the development of global economic integration,our province has gained more opportunities in exports. As the saying goes,Opportunities and challenges always coexist, and all kinds of challenges follow. Therefore, based on such a severe international trade situation,how to promote the sustainable development of textiles and clothing in our province is very important, and we must enhance our competitiveness while maintaining our own advantages to gain more room for development. Analyze and explore the current export status and related competitiveness of our province,draw some conclusions and related industrial issues,and put forward more reasonable suggestions and opinions, and further enhance the competitiveness of the clothing industry, which is very important for the long-term development of the industry in our province and even the whole country. As a big driving force,the textile and apparel industry is an important part of the national economy. I believe that our research will definitely draw effective conclusions,which will be more conducive to other scholars' further research.

Key Words： Textile industry; export competitiveness analysis; driving force; basic industry

 

目 录

摘要 I

Abstract II

一、引言 3

二、文献综述 3

（一）出口竞争力的内涵 3

（二）关于我国纺织品出口竞争力的研究 4

（三）文献评述 4

三、浙江省服装纺织业出口现状分析 4

（一）出口规模 5

（二）出口市场 5

（三）贸易方式 6

四、浙江省服装纺织业出口竞争力分析 6

（一）国际市场占有率指数 6

（二）贸易竞争优势指数 6

（三）显示性比较优势指数 7

五、浙江省服装纺织业出口存在的问题 8

（一）服装产业劳动力短缺 8

（二）产品技术水平不高 8

（三）产品过度同质化 9

（四）品牌建设度较低 9

（五）国际市场环境复杂多变 9

六、解决浙江省服装纺织业出口问题的对策 9

（一）解决劳动力问题 9

（二）加强高新技术研发 10

（三）发展高端产品 10

（四）加强品牌建设力度 10

（五）开拓新兴市场 10

七、结论 11

参考文献 11