摘要

《山海经》是中国记载神话故事最多的一部奇书，书中记载着很多异兽形象；当今社会文化多元化发展，现代插画设计迅速发展，插画设计大多借鉴西方的风格和内容，新潮艺术不断涌入国内，使得中国传统文化受到了不少的冲击，这样一来国内的插画创作便缺少了中国传统的独特风格。本文通过对《山海经》的古图进行研究，对中国最古老妖怪艺术形象《山海经》中的神人异兽进行梳理和研究,总结出古代的妖怪艺术形象难有固定形态、是中国各地的“原住民”、造型形象由动物和人组合等特点,同时深入思考其艺术形象中蕴涵的相生相克、阴阳调和、万物有灵等哲学思想,提出传统妖怪艺术形象不仅有造型形象,更包含了故事形象,证实传统妖怪艺术形象是有其历史价值和社会价值的，然后根据《山海经》异兽形象的设计原则对里面的异兽形象进行创作设计.

关键词：《山海经》、异兽形象、中国传统文化、插画

Abstract

Shan Hai Jing is one of the most famous mythological books in China.Many strange animals are recorded in the book.With the diversified development of culture in today's society, modern illustration design has developed rapidly. Most of the illustration design draws lessons from the western style and content,and the new art keeps pouring into China,which makes the traditional Chinese culture suffer a lot of impact, so that the domestic illustration creation lacks the unique style of Chinese tradition. Based on the study of the ancient drawings in the Book of Mountains and Seas,Monsters of China's most ancient artistic image of god animals in Shan Hai Jing carding and research, summed up the monsters in the ancient artistic imageis difficult to have a fixed form, is China's "indigenous" around,modelling image by combination characteristics of animals and people, and think deeply about its artistic image in - based, Yin and Yang to reconcile, all things have spirit, such as philosophy, art traditional monsters are put forward The image not only has the modeling image, but also contains the story image, which confirms that the traditional monster art image has its historical value and social value. Then, according to the design principle of the strange animal image in "The Classic of Mountains and Seas", the creation and design of the strange animal image inside are carried out.

Key words: Shan Hai Jing, strange animal image, traditional Chinese culture, illustration